Performance Marketer and Influencer Specialist

Location: UK (Remote)

Job Type: Full-Time, Unpaid (until fundraising is secured)

Salary Range: Unpaid role until fundraising; equity options may be offered post-fundraise.

Hiring for a Client: AI-Driven Mental Health Care Platform

About Us

We are hiring on behalf of a pioneering AI-driven mental health care startup that is revolutionizing mental wellness through advanced AI technology and personalized care solutions. The platform aims to provide accessible, evidence-based mental health support to individuals globally. As the company prepares for its next stage of growth, we are seeking a Performance Marketer and Influencer Specialist to lead digital marketing efforts and enhance brand presence through influencer partnerships.

Key Responsibilities

• Performance Marketing: Develop, execute, and optimize performance marketing campaigns across digital channels, including Google Ads, Facebook, Instagram, and other relevant platforms.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance, leveraging data to drive continuous improvement and ROI optimization.
• Influencer Collaboration: Identify, engage, and manage relationships with influencers and content creators to amplify brand awareness and drive user acquisition.
• Content Strategy: Collaborate with the content team to develop creative assets and messaging tailored for various digital campaigns and influencer partnerships.
• SEO & SEM: Implement SEO strategies to enhance organic search visibility and integrate SEM tactics to complement overall digital marketing efforts.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve performance targets.
• Market Research: Conduct competitive analysis and stay updated on industry trends to inform marketing strategies and tactics.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Experience: 1-2 years of experience in performance marketing, digital advertising, or influencer marketing, preferably in the tech or healthcare sectors.
• Skills:
• Proficiency in digital marketing platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, etc.).
• Excellent communication and negotiation skills for managing influencer relationships.
• Creative mindset with the ability to develop engaging marketing campaigns.
• Familiarity with SEO/SEM best practices.

Why Join Us

• Innovative Mission: Be part of a transformative AI-driven mental health care platform making a real difference in peoples lives.
• Growth Opportunity: Contribute to the growth of a startup at a crucial stage, with potential for significant professional development.
• Equity Participation: Potential for equity stake in the company upon successful fundraising.
• Collaborative Environment: Work alongside a passionate team of innovators dedicated to improving mental health care.