Search Engine Optimization Analyst

About NxtWave:

• NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.
• NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). The startup is backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India’s unicorns.
• NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.
• By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.
• NxtWave now has paid subscribers from 400+ districts across India. In less than a year, CCBP 4.0 learners have been hired by 600+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more.
• Know more about NxtWave: https://www.ccbp.in

• Read more about us in the news – Economic Times | The Hindu | Yourstory | VCCircle

Job description

• We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.Perform competitive analysis and identify gaps in clients content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
• Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

• Conduct keyword research using various tools (like Keyword Planner and Moz) & Generate content idea’s
• Perform competitive analysis and identify gaps in clients content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Doing Technical SEO
• Follow SEO trends and stay up-to-date with new tools and practices

Requirements

• Work experience as an SEO Analyst or similar digital marketing role
• Experience in GA4
• Familiarity with keyword research and management tools
• Understanding of ranking factors and search engine optimization practices
• Strong technical and analytical skills