Marketing and Communications Coordinator

The Amstel Hotel, a prestigious 5-star luxury property in the heart of Amsterdam, is seeking a Marketing Communications Coordinator to join our dynamic team. This role offers a unique opportunity for an enthusiastic and proactive individual to contribute to the hotel’s marketing and public relations efforts. You’ll support the Marketing Manager in executing a variety of initiatives to uphold and enhance the hotel’s iconic brand image. You will be part of and work closely with the hotel’s commercial team.

Key Responsibilities

Content Creation Management

• Draft engaging content for newsletters, social media platforms, website updates, and promotional materials while maintaining the hotel’s brand identity.
• Manage social media accounts, including scheduling content, engaging with the community, and tracking performance.

Influencer Press Stays

• Coordinate and welcome influencers and media guests, ensuring all arrangements, including amenities and room setup, meet the hotel’s high standards.
• Liaise with the operations team to provide a seamless experience and follow up after stays to gather feedback and coverage.

Collateral Management

• Assist in the creation and updating of marketing materials, such as menus, brochures, and promotional items, ensuring alignment with the hotel’s luxury image.

Marketing Calendar Execution

• Support the execution of planned campaigns, promotions, and events, ensuring timely delivery within budget and to the highest standard.

Hotel Event Support

• Help conceptualize and execute creative hotel events that reflect the brand’s luxury ethos.
• Attend events to capture social media content, ensuring engaging promotion across all platforms.

Photo Video Shoot Coordination

• Coordinate photoshoots and video shoots alongside the Marketing Manager, ensuring assets align with brand standards and requirements.

Analytics Reporting

• Monitor and analyze the performance of marketing campaigns, offering insights and recommendations for improvement.

Administrative Support

• Maintain the marketing calendar and coordinate timelines with internal and external stakeholders.
• Oversee the marketing inbox, ensuring all inquiries, requests, and opportunities are addressed promptly and efficiently.

Qualifications

• Experience in marketing, PR, or related fields, preferably in the hospitality or luxury sector.
• A bachelor degree in hospitality, media communications, or a related field.
• Strong organizational skills with attention to detail.
• Knowledge of or interest in digital marketing trends and tools.
• Knowledge of the local Amsterdam/ Dutch hospitality market.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms (META (Instagram Facebook), LinkedIn) and content management tools.
• Fluency in English Dutch (spoken and written)
• Familiarity with Adobe InDesign is a plus; if not, a strong willingness to learn (training will be provided by the Marketing Manager).

Why Join the Amstel Hotel?

Working at the Amstel Hotel comes with exceptional benefits:

• A collaborative and supportive environment that values your initiative.
• Travel allowance for commuting distances over 5 km.
• Amstel Experience: Experience the hotel as a guest with an overnight stay, dinner and breakfast for two.
• Social events throughout the year.
• Opportunities for personal growth and professional development
• Employee discounts at over 6300+ IHG hotels worldwide.
• 50% discount on F at 20 partner hotels in Amsterdam with the F Discount Card.
• Discounts on gym memberships to keep you at your best.

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