B&W VN Dcom Marketing Lead

• B&W Vietnam dCommerce Lead drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex. BeauTech in-store).

Main Responsibilities

• Act as Content champion to send the right requirements about dcom content (7OA, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI….) to Brand Lead for creation and co-work with CSP and CBD for content deployment
• Fully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targets
• Be responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambition
• Co-work with Media Performance PIC to ensure the live optimization for content adjustment and budget management
• Co-work with CBD and CSP to create and deploy thematic Campaigns for Mega, SBD, Brand Day
• Take charge of full e2e tiktokshop model

Experience

WHAT YOU NEED TO SUCCEED

• At least 2 years experience in dCom content lead in any category/ industry
• Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deployment
• Experience in media performance review and optimization
• Hands on experience with dCom performance & optimization with budget management skill
• Prefer background from commercial team of Pureplay
• Influencing skill – this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion
• Project /Network management – PIC has hands-on experience managing agencies to create and deploy Affiliate MKT , managing with clear process view to operate in synce with S&OP
• Stakeholder Management – many interface – DC team, CSP, CBD, Customers, Procurement…. that needs flexibile stakehoder management style in effective way to adapt with agile wow of dcom.

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