Product In Charge – Wires, Switchgear & Pipes – Tamil Nadu

As a member of the Product In Charge Team, you will be instrumental in driving the profitability and growth of our product verticals within your designated area. This dynamic role encompasses overseeing the launch of new products, managing and nurturing channel partnerships, supporting primary sales, and ensuring effective communication and training across the sales team. You will play a pivotal role in expanding our market presence and achieving our business objectives.

Key Responsibilities

New Product Launch & Market Expansion:

Coordinate the launch of new products in your designated area, working closely with the marketing and sales teams to develop impactful launch strategies.

Continuously track the performance of new products post-launch, gather insights, and provide feedback for enhancements.

Identify and explore new market opportunities to expand our product reach, leveraging market insights to penetrate untapped segments.

Profitability, Growth & Budget Management

Ensure the consistent profitability and growth of the product vertical by implementing effective sales and marketing strategies.

Regularly review sales data and market trends to identify growth opportunities and potential challenges.

Develop and manage the budget for the product vertical, ensuring optimal resource allocation to maximize return on investment.

Budget preparation, monitoring, review and execution.

Ensuring to get Budgets achieved with the support of Sales Team.

Channel Partner & Distribution Channel Management

Identify, recruit, and appoint new channel partners to enhance our distribution network.

Build and maintain strong, long-term relationships with existing channel partners, ensuring their ongoing engagement and satisfaction.

Provide robust support to the sales team in primary sales activities, ensuring they have the tools and resources needed to meet and exceed targets.

Ensuring the reach expansion with respect to the market potential.

Schemes Management & Sales Support

Create and manage innovative sales schemes and promotional offers to drive product sales.

Ensure all sales schemes and promotions are communicated effectively across the channel network.

Monitor the performance of sales schemes and promotions, making data-driven adjustments as necessary.

Product Training & Support

Deliver thorough product training to the field sales team, ensuring they possess in-depth knowledge of our products and effective sales techniques.

Conduct regular training sessions and refreshers to keep the sales team updated on product developments and industry trends.

Act as a point of contact for the sales team, providing ongoing support and resolving any product-related queries.

Grievance Management & Customer Feedback

Promptly address and resolve grievances and issues raised by channel partners, maintaining high levels of satisfaction.

Gather and analyze feedback from channel partners and customers to identify areas for improvement.

Develop and implement solutions to address recurring issues and enhance overall customer and partner satisfaction.

Sales Forecasting, Reporting & Competitive Analysis

Develop accurate sales forecasts, tracking performance against set targets and adjusting strategies as needed.

Monitoring and tracking monthly Indents & co-ordination with SCM

Prepare and present detailed sales reports to senior management, providing insights into sales performance and market trends.

Conduct regular competitive analysis to stay ahead of market trends, identifying strengths, weaknesses, opportunities, and threats related to competitors.

Collaboration & Cross-Functional Coordination

Collaborate closely with marketing, product development, and logistics teams to ensure seamless coordination for product launches, campaigns, claim settlements, reconciliations, stock evaluations, liquidation plans.

Foster a collaborative environment, encouraging teamwork and the sharing of best practices to achieve common goals.

Skills And Competencies

Ability to develop and implement strategies for product growth and market expansion.

Strong skills in building and maintaining relationships with channel partners and sales teams.

Deep understanding of sales processes, primary sales support, and channel development.

Capability to provide effective training and support to the sales team.

Aptitude for addressing and resolving grievances and operational issues.

Keen awareness of market trends, competitive landscape, and customer needs.