Research Manager

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our Research team, we’re looking to fill our Research Manager role with a team-oriented and quick learner.

This position has the opportunity to be remote, but must be located in Florida. Preference to be located in our corporate office located in Tallahassee, FL.

Core Responsibilities:

• Plan, implement, and manage research projects, analyzing data and providing predictive tourism information. Design and manage the implementation of primary data collection projects, including surveys and focus groups.
• Produce quarterly estimates of domestic and international visitors to Florida. Produce weekly, monthly, and annual reports on demographics and travel behaviors of Florida visitors and the performance of Florida’s tourism industry.
• Gather and analyze third party data and present findings to marketing team. Work with Brand team to inform and support creative agency on research and insights needed for VISIT FLORIDA brand campaigns.
• Create and maintain data visualizations on the performance of VISIT FLORIDA marketing campaigns and the status of the tourism industry.
• Track current events and industry trends and report how they may impact the performance of VISIT FLORIDA’s marketing campaigns and the tourism industry.
• Manage and track contracts for research and analyses with outside vendors, ensuring deliverables are met.
• Represent VISIT FLORIDA and its Partners to the tourism industry at various events, speaking to groups on tourism trends, impacts, and forecasts. Participate in and lead industry committees and task forces, working with Partner groups to provide education relating to market research.
• Manage and provide direction to assigned research team members.

Minimum Qualifications:

• Bachelor’s degree in economics, sociology, psychology, marketing, statistics, or a related field
• 3 + years professional experience, 1+ years of supervisory or leadership experience
• Ability to design survey questionnaires & sampling frames and analyze survey results in SPSS
• Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail
• Strong orientation toward internal and external customer service. Ability to communicate research findings to non-technical audiences, both orally and in writing
• Effective presentation skills and ability to represent VISIT FLORIDA at various events
• Basic understanding of statistics
• Intermediate skill with Microsoft Excel, including use of formulas

Preferred Qualifications:

• Experience working in a research position for a Destination Marketing Organization (DMO)/Convention & Visitors Bureau (CVB) or for a firm providing research services to DMOs/CVBs
• Experience measuring the effectiveness of marketing
• Experience creating data visualizations in Microsoft PowerBI, Tableau, or similar
• Experience building statistical models to forecast future market conditions or consumer behavior
• Experience managing contracts with outside vendors supplying research services

Benefits & Perks:

• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision plans
• 401(k) plan with generous employer match
• Vacation time, paid company holidays, and volunteer hours
• Professional development opportunities and tuition reimbursement for continued learning

You will be a valuable addition to the team if you:

• Thrive in a fast-paced, dynamic work environment
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers. This position is being advertised as open until filled. VISIT FLORIDA is an Equal Opportunity Employer.