Group Digital Manager | The Lo & Behold Group HQ

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel and New Bahru.

We are seeking a highly analytical and results-oriented Digital Marketing Strategist to join our dynamic marketing team. You will be responsible for developing and executing data-driven digital marketing strategies that drive brand awareness, engagement, and business growth across our portfolio of brands. You will work closely with a team of marketers, designers, and social media managers to develop and implement integrated digital campaigns.

Responsibilities:

• Digital Strategy & Planning: Develop and implement comprehensive digital marketing strategies across all channels, including search engine optimisation (SEO), search engine marketing (SEM), paid social media marketing and email marketing
• Campaign Management: Plan, execute, monitor and optimise integrated digital marketing campaigns, ensuring alignment with overall business objectives for both TLBG and its portfolio of brands.
• Database Management: Build and maintain a centralised guest database for the group, ensuring accuracy, organisation, and data security.
• Data Analysis & Reporting: Track, analyse, and report on key performance indicators (KPIs) for brand health across all digital channels. Utilise data insights to optimise campaigns, identify areas for improvement, and inform future strategies.
• Industry Trends: Stay abreast of the latest digital marketing trends, new platforms, technologies, and best practices.
• Group Marketing: Support Head of Brand in new business pitches and group marketing priorities (e.g. private events marketing, CRM) and concept development.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of professional experience in digital marketing, with a strong focus on SEO/SEM and paid social media advertising.
• Proven experience in developing and executing successful digital marketing campaigns that drive measurable results.
• Strong analytical and data analysis skills with experience in using data analytics tools (Google Analytics, Meta Business Suite etc.).
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel and other data analysis tools.

Desired Skills:

• Experience in the hospitality or F&B industry is a strong advantage.
• Knowledge of CRM systems and marketing automation platforms.
• Experience with A/B testing and other campaign optimisation techniques.
• Familiarity with programmatic advertising and other advanced digital advertising techniques.
• SEO/SEM experience is a plus but not mandatory

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else’s day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms