Collects and analyzes data to help hotels make decisions that improve operations, customer experience, and profitability
Use data from various sources, including bookings, guest feedback, revenue, occupancy, social media, and online travel agencies.
To collect, organize, and analyse large sets of data to identify trends and insights that can help inform business decisions.
Evaluates hotel performance to verify strategic pricing and restriction decisions by market segment and channel were successful in achieving revenue goals.
Determines areas of opportunities for further revenue growth and market penetration.
Reviews and tracks the brand contribution for assigned hotels to ensure maximizing brand channels and minimizing potential missed revenue opportunities.
Reviews and analyses the group trends, monitoring group blocks, wash factors and optimal group booking windows.
Prepares trend reports to be used when completing the 90-day room revenue strategies for assigned hotels.
Maintains short-term & long-term trends of the local market. Tracks, evaluates and communicates business and market trends for assigned hotels to the RM and or SRM.
