Creative & Design Head

About The Role

The Creative & Design Head at Indobevs will drive all creative strategies across product design,

branding, and consumer communication, especially through social media channels. The role will

require you to work closely with marketing, product, and digital teams to ensure consistency

across all brand touchpoints. You will be the creative force behind the company’s brand

identities bringing innovative ideas to life and ensuring they resonate with the consumers. You

will be able to recruit and nurture an in-house creative team with skills across design, video

production, editing, copy writing etc.

Experience

Who You Are:

• 8-10 years of experience in a creative/design agency or similar environment, working

with brands that prioritize new age design thinking, digital and social media.

Education

• Bachelor’s degree in Design, Fine Arts, Marketing, or a related field.

What You Bring To The Table

• Creative Vision: A strong ability to craft compelling visual and written narratives that align

with brand strategy and consumer insights.

• Social Media Expertise: Expertise in creating communication strategies focused on

social media platforms such as Instagram, Facebook, and YouTube.

• Product Design Acumen: Experience in designing product packaging and ensuring it

aligns with the brand’s premium positioning.

• Leadership Skills: Ability to inspire and lead creative teams, with strong collaboration

skills to work across marketing and product development.

• Trend Sensitivity: Keen eye for emerging trends in both design and digital

communication to keep the brand fresh and relevant.

Key Responsibilities

• Brand Conceptualization & Identity Creation: Conceptualize and create new brands.

Formulate identity, packaging & communication for the same. Additionally evaluate and

revive the brand health of existing brands from design & communication point of view.

• Creative Strategy: Develop and implement creative strategies that define the visual and

verbal identity of Indobevs’ product lines, with a focus on upcoming product launches.

• Product Design: Lead product packaging and design efforts, ensuring they are

innovative and reflective of consumer tastes.

• Consumer Communication: Design communication strategies, especially on social

media, to create engaging and relevant brand stories.

• Content Creation: Oversee the creation of content across digital platforms, ensuring it

aligns with the overall brand aesthetic and voice.

www.indobevs.com

• Collaboration: Work closely with the PR, brand, trade marketing teams to ensure the

seamless execution of campaigns and product launches.

• Innovation: Continuously look for ways to push creative boundaries and introduce

disruptive ideas that resonate with the target audience.

Performance Metrics

• Brands success from packaging, communication & consumer engagement point of view
• Industry recognition for our work across fields of Design, communication, events
• Growth in consumer engagement across social media platforms
• Consistency and appeal of product design
• Impact of creative campaigns on brand perception