Manager, Product Marketing

We are searching for a performance driven Product Marketing Manager to help ILIA develop our new product launch strategy from conception to market. This role will proactively monitor brand data, including new launch and existing business performance, cost information, and category sales, providing actionable recommendations to achieve business targets. This person will work cross-functionally with Sales, Marketing, Product Development, Creative and Digital teams, and be an advisor on market trends and insights.

This role will report into our Director, Product Marketing. This position is hybrid and open to candidates based in Los Angeles, CA or New York, NY.

Key Responsibilities

Product Positioning

• Partner with Sales, Marketing + Product Development to support strategy for new product pipeline, positioning and messaging.
• Support internal kickoff process to gain Leadership alignment, including initial positioning, pricing recommendation, launch sizing and sampling recommendation
• Build all NPD presentations (with key information, from conception to shelf)
• Conduct research to identify key trends, consumer challenges and white space opportunities for new and existing products
• Leverage consumer insights and market trends to identify trends, customer preferences, and competitive landscape to inform product positioning, seasonal considerations, and marketing strategies
• Support clinical trial survey strategy including the development of survey materials and testing guidelines that are compliant with global regulatory requirements
• Manage Vendor Brief Process, capturing both Founder and PD team’s visions
• Partner with Education and Field teams to gather and integrate store feedback/insights into product pipeline and marketing strategies
• Continuously improve product positioning differentiation within existing offering
• Manage annual sampling and set strategy program with Retail Marketing and Sales

Product Marketing | Go-To-Market

• Manage quarterly product reports encompassing sales performance, sentiment, and strategic analysis
• Manage new product creative kickoff, including any individual briefs (copy, gondola updates across global retailers, merchandising requirements and shade order)
• Manage marketing Creative + Copy KOs, Sales KOs, and Go To Market Marketing KOs
• Partner with cross functional partners on new product FAQs with input from education, PD, copy, and social teams
• Partner with Sales, Field, Operations, CX and Digital team to gain insights about product performance and track both product and brand sentiment
• Partner with Director of Product Marketing on messaging to ensure sustained product storytelling
• Manage PDP assets audit matrix to standardize imagery with the goal of delivering a best-in-class eComm experience and maximizing conversion
• Own and consistently manage product assortment (Master SKU List) by retailer (domestic + international) for brand across all departments
• Manage Discontinuation List in partnership with Sales and Operations

Job requirements

• 6+ years Marketing experience including 4 + years proven experience within product marketing in the beauty or personal care products space – preferably makeup
• Demonstrated ability to develop and execute successful marketing strategies including product positioning, including ingredient storytelling and product claims
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content
• Process driven with strong analytical skills and data-driven thinking to track and measure marketing effectiveness
• Highly proficient in PowerPoint, Excel, Word
• Strong passion for beauty products with a creative eye
• Ability to handle multiple tasks within a fast-paced, entrepreneurial hybrid environment with key stakeholders living across multiple time zone

What We Would Like To Offer…

• Salary: $100,000-115,000*
• Bonus Opportunity
• Health Benefits – 100% employer-paid medical, dental & vision coverage
• Flex Time Off – No cap on personal time off and paid company holidays
• Seasonal Flex Days – Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
• Parental Leave – Up to 18 weeks paid parental leave
• 401(k) – Save for your future with a 401(k) with a company match
• Flexibility & Wellness Stipends – Monthly stipends to support remote work & self-care
• Hybrid Work Model – Find your flow, working from home or from one of our offices
• ILIA Products – Quarterly stipend to replenish your favorite products and try new ones
• This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the