Deputy Director – Supply Lead

Responsibilities

• Overall responsibility of driving monetization target by creating the right value proposition across display and search based advertising on Myntra
• Build objective driven media plans for ad sales team
• Ideate and setup processes across demand, operations and cross functional teams for smooth business process and efficient scale up for every new advertising proposition
• Identify demand opportunities through ads and programme manage and convert those into recognizable income to meet the monthly and annual monetization target with demand team
• Create and validate data models to drive incremental goodness across the new businesses and monetization opportunities.
• Work closely on creating annual, monthly and quarterly plans for the business and create similar weekly reports for review purposes on the achievements
• Ensuring great stakeholder relationships with key stakeholders including BU heads, marketing, creative, revenue, product, store-front and finance.
• Derive actionable to continuously improve the value proposition with changing market scenarios and competition benchmarking
• Responsible for a complaint month end realization of monetization income

Requirements

A candidate who has

• A proven track record of ideating, scaling new businesses
• 2+ years of media experience
• Good communication and interpersonal skills
• Strong analytical skills and data driven mindset
• An ability to learn quickly and lead and establish the team
• A strong bias for action

Qualifications

• MBA from tier 1 institute.
• 5+ years of experience in work exp in managing ads business with media planning and ads strategy