Head-Brand

About Vedanta Limited

Vedanta is a global leader in critical minerals, energy, and technology, with operations spanning across multiple countries [across India, South Africa, Namibia, Liberia, UAE, Saudi Arabia, Korea, Taiwan and Japan with significant operations in Aluminium, Zinc, Lead, Silver, Copper, Oil & Gas, Iron Ore, Steel, Nickel, Power and Glass Substrate and foraying into renewables, electronics and display glass manufacturing]. From powering India’s growth to driving the global energy transition, Vedanta is uniquely positioned to lead the way into a future that is sustainable, innovative, and inclusive.

Vedanta has contributed significantly to the Government of India’s nation building efforts over the past two and a half decades. It’s total contribution to the National Exchequer over the past 9 years is c.$53 billion and it contributes to close to 1.4% of national GDP.

Vedanta is committed to reducing carbon emissions to net zero by 2050 or sooner and aims to spend $5 billion over the next 10 years to accelerate this transition. Vedanta Ltd. ranked 3rd in the S&P Global Corporate Sustainability Assessment 2023 and has been listed in the Dow Jones Sustainability World Index.

The Opportunity

For over two decades, Vedanta has built a strong foundation of operational excellence, ESG leadership, and global reach, establishing itself as a respected leader in the natural resources sector. The company is now on the cusp of transformation. Vedanta Limited’s demerger into 5 distinct entities is poised to unlock immense stakeholder value, enabling each business to scale with sharper focus, drive innovation, and become a leading player in its respective field. This is playing out in the context of global energy transition, where Vedanta is a key player through its unique and diverse portfolio of critical minerals and strategic metals.

Vedanta is looking for a passionate and experienced brand marketer to shape and lead the Vedanta 2.0’s story, driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. They will be responsible for developing and implementing strategies that unify various strategic communication pillars into one strong cohesive and compelling story that resonates with our target audience groups for desired brand positioning, shaping positive perception and driving corporate reputation.

Key areas of contribution:

Craft a compelling narrative—one that drives value for stakeholders, communities, and industries.

Position Vedanta as a dynamic leader in critical minerals, energy, and technology, emphasizing the role we play in the global energy transition.

Position Vedanta as the go-to partner for the energy transition, driving growth in renewable energy, electric vehicles, and digital infrastructure, particularly in regions and sectors where the demand for critical minerals and renewable energy solutions is growing.

Highlight stakeholder value creation showcasing how each new entity can independently thrive and contribute to the broader vision.

Create Brand campaign that drive desired brand perception in the spheres of critical minerals, ESG leadership, D&I, social impact, contribution to nation building, etc.

Elevate Vedanta’s visibility, fostering pride of association amongst stakeholders at national and state levels

Roles & responsibilities:

• Define and implement brand strategy aligned with brand objectives
• Define brand architecture and governance across business units
• Create a sharp and well-defined brand positioning to guide brand presence across mediums, channels and regions
• Anchor brand presence at key industry forums and trade events for unparalleled brand experience
• Ensure consistency of brand expression across key markets
• Develop high-end brand collaterals for stakeholders
• Establish brand measurement framework for continuous monitoring of brand health
• Manage creative and media buying agencies and brand partnerships
• Optimize brand budget allocation and resource utilization for maximising ROI

Qualifications & Desired Skills

• Bachelor’s degree in Marketing, Brand Management, Business, or related fields
• MBA or equivalent advanced degree preferred
• 15+ years of work experience in a brand and marketing role. Experience in executing digital media campaigns is necessary.
• Strong understanding of change management
• Ability to handle multiple agencies simultaneously
• Should be adept at B2B marketing frameworks and methodologies, digital transformation expertise, data analytics and ROI measurement, industry compliance and regulations, brand valuation and metrics
• Adaptability (capable of direct co-ordination and expectation management with leadership)
• Highly organized and impeccable attention to detail, strong analytical skills and abilities
• Ability to synthesize information and give insightful recommendations
• Able to handle multiple projects simultaneously and deliver on desired outcomes

What we offer: The role comes with best-in-class remuneration, rewards and wealth creation opportunity. As an equal opportunity employer, Vedanta offers a truly global work culture.