Junior Brand & Product Marketing Manager

This role will play a crucial role in driving fame for Boden in key markets. Developing and leading brand marketing briefs for seasonal and monthly campaigns, propositions and categories and will take accountability for them from conception to reporting. You’ll also take lead of ongoing category strategies, enabling Boden to be front of mind for key products with new and existing customers.

The purpose of this role is to support translating our brand and product vision into a marketing strategy that will help grow engagement, brand visibility and sales.

Role Responsibilities

• Develop and socialise insight-led strategies for Boden’s key categories and propositions, working closely with the product and design teams to understand what makes Boden special, and the key categories to drive fame for.
• Create and lead on ambitious product marketing briefs for our key seasonal and monthly campaigns, supporting on the creative strategies that help bring campaigns to life whilst capitalising on key calendar moments and dates.
• Align all channels and trading teams to come together to effectively communicate our key marketing messages and ensure we are delivering a full-funnel campaign and maximising return on investment.
• Own the technical briefing process. Ensuring the input of product and channel requirements and coordinate with creative on the asset creation process.
• Collaborate with the wider brand and content team – PR, social, content – to bring campaigns to life and shape the stories, talent mix and channel approach that will resonate with new and existing customers.
• Ensure a balance of storytelling and selling assets, that and can be utilised across channel touchpoints, throughout the journey. With sufficient marketing coverage for key big buy products.
• Work closely with the channel owners and platform specialist to develop robust measurements for campaign performance.
• Take a leading role in our approach to brand partnerships which will enable us to drive business growth with adjacent partners.
• Lead on the promotions planning process, taking ownership of the calendar and providing market, trade and brand insight to planning meetings.

About You

• Proven experience driving brand fame in previous roles.
• Fashion/Retail background with interest in competitive landscape.
• An understanding of marketing channels, techniques, and tools (PPC, Email, Social, SEO, PR) and keen interest in data & insight.
• Commercial understanding to inform marketing strategies.
• Experience working across multiple markets: an understanding of the US consumer is particularly valuable.
• A digitally-native marketeer, who understands how to use multiple channels to drive business goals.
• Excellent people skills and can influence at all levels.
• Superb written and verbal communication skills.

Benefits At Boden

• Targeted annual bonus scheme
• Generous Boden clothing allowance and 30% discount on all current clothing ranges
• Holiday increase with years of service
• Portal with an array of discounts and cashback offers on retail and entertainment
• Group personal pension scheme and life insurance cover
• 24/7 Virtual GP service for you and your household
• Free onsite parking and subsidised café

We want Boden to be the place everyone wants to work. Friendly and open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.