Marketing Manager

Wavey Ice is a vibrant drinks company that specialises in premium, small-batch beverages. Known for our innovative and handcrafted approach, we are on a mission to bring our unique offerings to a global audience. Our team thrives on creativity, collaboration, and the pursuit of excellence. Based in Northern Ireland, we’re seeking a passionate Marketing Manager to join our local team and lead our brand’s marketing efforts as we scale globally.

Role Overview

As the Marketing Manager, you will play a critical role in building Wavey Ice’s brand, engaging with our audience, and driving sales growth. Stationed close to the core team in Hillsborough/Belfast, you will develop and execute marketing strategies that resonate locally and globally, ensuring Wavey Ice becomes a household name in the premium drinks market.

Key Responsibilities

• Strategic Marketing & Planning
• Develop and execute a marketing plan to support Wavey Ice’s growth goals locally and globally.
• Conduct market research to identify new opportunities, trends, and audience segments.
• Collaborate with the leadership team to align marketing initiatives with overall business objectives.
• Brand & Content Development
• Build Wavey Ice’s brand identity, emphasising its premium, small-batch, and female-owned values.
• Oversee the creation of engaging content, from social media posts to promotional campaigns, ensuring consistency in messaging.
• Develop compelling stories around products, founders, and the brand ethos to connect with audiences.
• Community Engagement
• Foster strong relationships with the local community in Northern Ireland to promote brand loyalty.
• Organise and manage in-person events such as tastings, pop-ups, and collaborations.
• Cultivate partnerships with influencers and ambassadors to amplify brand reach.
• Digital Marketing
• Manage Wavey Ice’s digital presence, including social media platforms, email campaigns, and SEO strategies.
• Analyse digital performance metrics and optimise campaigns to achieve a high return on investment (ROI).
• Lead paid advertising efforts on platforms like Instagram, Facebook, and LinkedIn.
• Global Expansion Support
• Plan and execute marketing campaigns to establish Wavey Ice in international markets.
• Coordinate with distributors and regional partners to ensure tailored marketing strategies for target regions.
• Identify and attend international trade shows or events to showcase the brand.
• Data-Driven Decision Making
• Use analytics tools to monitor marketing performance and consumer insights.
• Adjust strategies based on data to maximise impact and achieve targets.
• Provide regular reports to the COO on campaign performance and ROI.
• Team Collaboration
• Work closely with the production and operations team to align marketing efforts with product launches.
• Manage external partners, such as freelance designers and PR agencies, to scale marketing initiatives effectively.

Requirements

• Experience: 3-5 years in a marketing role, ideally within the FMCG, food & beverage, or lifestyle sectors. Experience with global marketing campaigns is a plus.
• Skills:
• Proficiency in digital marketing tools, analytics platforms, and content creation software.
• Strong communication and storytelling abilities.
• Experience managing social media campaigns and influencer partnerships.
• Ability to develop and manage budgets, with a focus on ROI.
• Mindset:
• Entrepreneurial and proactive, with the ability to thrive in a fast-paced, growing company.
• Creative thinker with a passion for storytelling and community building.
• Data-driven, with a keen eye for optimising strategies based on performance insights.

Why Join Wavey Ice?

• Be part of a growing, innovative brand at the forefront of the premium drinks market.
• Work within a close-knit, supportive team in Northern Ireland, with opportunities to make a global impact.
• Enjoy the chance to shape a brand’s voice and strategy while being deeply connected to its mission.