digital marketing manager

Responsibilities

• work out yearly digital media communication strategies with clear and aligned objectives, establish proper media and content matrix to cover consumer journeys, support brand and business growth.
• support line manager to create, develop and utilize social media & digital presence for strategic brands, lead digital communication plan and execution
• set up a yearly digital content calendar, dynamic manage and optimize contents/ads to optimize performance.
• Identifying right platform to invest and grow, plan and monitor digital presence, the necessity of having presence at designated platform
• Work closely with E-Commerce sales team to keep all info on the same page, achieve better performance across multiple channels and customer touch points
• Measure and report performance against goals (ROI and KPIs), improve conversion rates.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate commitments.

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Requirements

Minimum 8 years digital marketing experience with an international lifestyle brand/home appliance brand

Solid digital media experience from consumers goods environment, social media content generation or ecommerce marketing experience is a plus

Good strategic thinking as well as digital planning, writing skills

Strong commercial marketing sense and be insightful on consumer understanding

A high degree of personal presence with good networking, influencing and communication skills

Good negotiation and strong social skills

Objective and result orientated/Priority setting and follow up/Good time management