E-commerce Operations Specialist

Management, Manufacturing
Atlanta (Georgia), Georgia (United States), United States
January 15, 2025
Full-time
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Job Description

E-Commerce Site Operations Specialist/Manager (B2B)

Location: Atlanta, GA (Hybrid)

Reports To: Director of E-Commerce

About Astral Brands

Astral Brands is at the forefront of beauty and wellness innovation, serving a diverse range of retail and professional clients. We’re looking for an E-Commerce Operations Specialist/Manager (B2B) to manage and optimize our B2B platform, driving operational excellence and partner satisfaction.

Key Responsibilities

  • Site Management:
  • Manage the B2B e-commerce platform’s front-end and back-end, ensuring seamless navigation and functionality for wholesale and professional clients.
  • Maintain the product catalog, ensuring accurate and timely updates for pricing, product availability, and promotions.
  • Coordinate site refreshes to support new product launches, promotions, and seasonal updates.
  • Optimization & Performance:
  • Monitor site performance, UX functionality, and mobile responsiveness to improve key metrics like Conversion Rate (CVR) and client retention.
  • Research and recommend enhancements to streamline B2B site operations and improve partner satisfaction.
  • Conduct regular QA checks to identify and resolve issues proactively.
  • Collaboration:
  • Partner with sales, marketing, and logistics teams to ensure the B2B platform aligns with business goals and customer needs.
  • Collaborate with operations and inventory teams to ensure accurate order fulfillment and minimize disruptions.
  • Support the development agency and internal teams with site design, testing, and functionality improvements.
  • Content & Merchandising:
  • Ensure that the site is merchandised effectively, including product categorization, descriptions, and featured promotions.
  • Manage and optimize the onsite search functionality to align with business goals and client needs.
  • Collaborate with marketing and creative teams to ensure accurate and impactful content for campaigns.

Qualifications

  • 2-3 years of experience in B2B e-commerce, digital merchandising, or operations.
  • Proficiency in Shopify Plus (required).
  • Familiarity with B2B workflows, including wholesale operations and professional client management.
  • Strong project management and organizational skills with an eye for detail.
  • Basic knowledge of HTML and/or JavaScript (preferred).
  • Experience in beauty, CPG, or wellness industries is highly favorable.

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