Digital Marketing Specialist

A digital media specialist is a person who works with various digital media file formats. They also help to develop and host websites.A digital media specialist is needed when a company’s management team needs to outsource the maintenance and upkeep of their website. A digital media specialist often is a jack-of-all-trades, which means that they are also a jack-of-all, as in they can handle pretty much all of their duties.

Job Brief

We’re looking for a Digital Media Specialist who can help us develop and execute our digital media strategy. The ideal candidate will have experience developing and managing digital media campaigns, as well as a deep understanding of the digital media landscape. They will be a strategic thinker with the ability to think outside the box and come up with creative solutions to challenges. If you have a passion for digital media and are looking for an opportunity to help shape the future of our digital presence, we want to hear from you!

Digital Media Specialist Duties

• Create, edit, approve, and publish a variety of digital media content
• Develop, test, and implement various online promotional strategies
• Monitor web statistics, including traffic, usage, and conversion metrics
• Research and apply new technologies, tools, and trends to increase web traffic and optimize online experience
• Research, evaluate, and select digital media tools, hardware, and software
• Create and manage digital content from inception to final implementation
• Plan, schedule, and execute digital content projects
• Coordinate with internal and external teams

Digital Media Specialist Responsibilities

• Develop and execute digital marketing strategies and initiatives for a variety of company offerings, including digital advertising, public relations, social media, and content creation
• Build brand awareness and generate leads through innovative and engaging campaigns
• Manage and resolve digital campaign issues, including implementing new campaigns, maintaining existing campaigns, and optimizing campaigns
• Research new media opportunities and pilot marketing campaigns
• Promote company products and offerings through social media, blogging, and other platforms
• Create content including blogs, videos, and infographics – to share company information
• Schedule and attend press events
• Create and maintain digital profiles, including Twitter, Facebook, Google+, LinkedIn, and Pinterest
• Read, analyze, and report on competitor activity
• Develop and test new digital products
• Produce other digital products

Requirements And Skills

• Bachelor’s degree in marketing, advertising, or a related field
• Excellent working knowledge of digital and online media, including social media
• Excellent written and verbal communication skills
• Ability to work independently, as well as effectively with a team of peers
• Ability to multi-task and prioritize work assignments