KOL Specialist

• Conduct thorough research to identify potential Key Opinion Leaders in mom & baby industry or community to build powerful brand experiences.
• Segment KOLs based on their influence, expertise, and alignment with the organization’s goals.
• Reaching and building a KOL network for different categories on social media.
• Develop and implement a comprehensive strategy to engage and build relationships with identified KOLs.
• Act as a liaison between the organization and KOLs, ensuring effective communication and collaboration.
• Negotiate costs appropriately to ensure a mutually beneficial agreement.
• Collaborate with KOLs on content creation, such as articles, blog posts, webinars, and videos, to leverage their expertise and enhance the organization’s content marketing efforts.
• Provide regular reports and updates to internal team on KOL activities and performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 1 year experience in KOL Specialist or related field
• Proven experience in influencer or KOL management, preferably in a similar industry.
• Having good and extensive networking with KOL/influencers/buzzer/communities.
• Strong interpersonal and communication skills
• Knowledge of mom & baby industry trends, competitors, and key players.
• Savvy with current trends in social media and digital marketing and able to measure social media engagement.
• Excellent project management and organizational skills.
• Great time management skills and attention to detail
• Team player and love to interact with people.