Luxury Living Group – Digital & Marketing Director

Key Responsibilities

A Digital and Marketing Director is a senior leadership role responsible for overseeing and executing a company’s digital and marketing strategies. This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue. Key responsibilities include:

• Strategic Planning: Developing and implementing comprehensive digital marketing strategies that align with the company’s business goals.
• Campaign Management: Leading and overseeing marketing campaigns across various digital platforms (e.g., social media, email, search engines, etc.) and traditional channels.
• Brand Development: Ensuring the company’s branding is consistent and impactful across all digital touchpoints.
• Customer Insights: Analyzing customer data to gain insights, drive decision-making, and improve user experiences.
• Team Leadership: Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget.
• Digital Transformation: Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive.
• Analytics & Reporting: Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting improve results.
• SEO & Content Strategy: Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement.
• Paid Media Management: Managing paid advertising campaigns, including PPC, display ads, and social media ads.
• In-depth knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.).
• Partnerships & Collaboration: Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences.

Skills & Qualifications

• Digital Expertise: Proficient in digital marketing tools, including SEO, SEM, email marketing, content management systems (CMS), and analytics platforms (Google Analytics, etc.).
• Creative Thinking: Ability to generate innovative ideas that connect with customers and drive conversions.
• Leadership: Proven experience in leading and developing marketing teams.
• Analytical Mindset: Strong ability to interpret data, track key performance indicators (KPIs), and adjust strategies accordingly.
• Communication: Excellent written and verbal communication skills, with the ability to present marketing strategies and results to stakeholders.
• Adaptability: Staying up-to-date with the latest trends, tools, and technologies in the digital and marketing space.

Educational Background

• A degree in Marketing, Digital Media, Communications, or a related field (5-10 years)
• Certifications in digital marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) can be advantageous.
• Ability to manage interdisciplinary projects and multiple deadlines.
• Creativity, proactivity and ability to adapt to changes in the digital market.
• Experience with the use of CRM (Microsoft Dynamics) and marketing automation tools
• Experience in preparing high-quality corporate presentations, with attention to clarity and visual impact (in-depth knowledge of presentation tools such as Powerpoint, Keynotes, etc.)
• Knowledge of English is mandatory.

The Digital and Marketing Director plays a pivotal role in shaping a company’s brand identity and ensuring its marketing efforts are effective and forward-thinking.

Place of Work: Forlì