Digital Marketing Expert (Remote)

Engagement with LinkedIn and Other Platforms:

• Create and manage targeted lists to engage with LinkedIn impressions and comments.
• Research individuals to assess their potential value to the marketing strategy.
• Expand outreach efforts to other platforms such as Instagram and Facebook, diversifying engagement based on existing content.

Email Marketing and Lead Magnets:

• Develop email sequences with strategically designed lead magnets to attract appointments.
• Examples of lead magnets include downloadable webinars, talks, or personalized meeting requests with compelling offers.

Digital Marketing Expertise:

• Use tools like GoHighLevel (GHL) effectively for marketing automation and customer relationship management.
• Demonstrate a strong understanding of core digital marketing strategies.
• Think creatively to identify additional methods to grow and engage the target audience beyond LinkedIn.

Strategic Thinking and Initiative:

• Identify innovative ways to connect with the target audience.
• Collaborate with the marketing team to develop a comprehensive marketing strategy.
• Provide examples of successful strategic thinking and proven results from previous roles.

Perks:

• Health Maintenance Organization (HMO)
• Government-mandated benefits
• Highly-competitive compensation package
• Internet allowance
• Opportunities for career growth and development
• Fun and healthy working environment

Requirements:

Experience with Social Media Engagement:

• Proven experience in managing and engaging with targeted lists on LinkedIn, as well as expanding outreach to other social media platforms like Instagram and Facebook.
• Ability to research and evaluate individuals for their potential value to a marketing strategy.

Email Marketing and Lead Generation:

• Strong experience in developing email sequences with strategic lead magnets (e.g., downloadable webinars, personalized meeting requests).
• Knowledge of best practices for lead nurturing and converting leads into appointments.

Proficiency in Digital Marketing Tools:

• Familiarity with marketing tools such as GoHighLevel (GHL) or similar platforms for automation, CRM, and marketing workflows.
• A deep understanding of fundamental digital marketing strategies, including content creation, audience targeting, and campaign management.

Creative Thinking and Audience Growth:

• Ability to think creatively to identify new methods for audience growth and engagement beyond traditional social media platforms.
• Demonstrated ability to apply innovative digital marketing techniques to achieve measurable results.

Strategic Planning and Collaboration:

• Strong strategic thinking skills with a proven ability to connect with target audiences and drive engagement.
• Ability to collaborate with team members to create and execute well-rounded marketing strategies.
• Track record of successfully executing marketing strategies in similar roles.

Communication and Analytical Skills:

• Excellent written and verbal communication skills for crafting compelling content, emails, and outreach messages.
• Strong analytical skills to measure the effectiveness of campaigns and suggest improvements.

Proactive and Results-Oriented:

• Self-motivated with a strong initiative to explore new ways of engaging with the audience.
• Focused on achieving measurable outcomes and continuously optimizing strategies for better results.