Fundraising Officer – Community

We have big goals over the next few years.

We’re going to be fighting for mental health in a way we never have before.

Together we’ll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

Will you join us?

The Community and Events Fundraising team designs and delivers memorable fundraising experiences that raises millions of pounds and turns one-time participants in to lifetime supporters. This role will contribute to this purpose by supporting the delivery of fundraising activity and creating a great supporter experience for our participants ensuring our supporters are at the heart of everything we do.

You will play a pivotal role in the Community and Events Fundraising team reaching and exceeding their target of circa £12.8 million NET income by 2025. You will project manage fundraising activity and supporter journeys from beginning to end, delivering them on time and in line with annual plans and budget. You will analyse and produce evaluation reports reporting against budget, and interpreting these results to inform future activity and contribute towards the annual planning of the team. You will possess strong verbal communication skills and have the ability to communicate effectively our supporters across a range of channels including mail, e-mail, telephone, face-to-face, and online. You will be an adaptable and flexible member of the Community and Events fundraising team, able to move and slot in to sub-teams to help deliver changes in capacity and strategy. You will form strong working relationships with internal stakeholders across Mind, following briefing processes and ways of working to ensure the efficient delivery of activity. You will help gather content for the media and digital teams through the relationships you develop with our supporters

Key duties and responsibilities

The Post Holder Will

• Deliver fundraising activity and supporter journeys from beginning to end as delegated by the senior officer from writing briefs, working with creative agencies/freelancers, internal data teams, print and production, fulfilment agencies to collating results and recommending learnings.
• Deliver all activities within budget expenditure, continuously improving to ensure income targets are met.
• Build excellent relationships with internal teams and third-party suppliers to effectively deliver activities and achieve targets.

Key Responsibilities

• To assess and proactively steward registered participants as per their supporter journey. This could include undertaking welcome calls, sending supporter communications, providing ongoing fundraising support, following up non-payments, personalised thanking, and supporter surveys. This can be done across a range of channels including mail, email, and telephone, online and face to face.
• To attend supporter led and third-party events to help enhance our supporters experience and deepen their relationship with Mind.
• To support the Senior Fundraising Officer in the delivery of Community Fundraising activity. This can include planning, writing and submitting briefs, generating marketing and stewardship communications, working with third party agencies, setting up web pages, reporting and analysing live activity and conducting evaluations.
• To analyse and interpret data, including marketing and stewardship performance, and adjust tactics to continuously improve and ensure results are met.
• To produce high quality analysis reports for activities, including recommendations to inform and improve future fundraising.
• To liaise positively with external agencies and internal stakeholders to ensure that all activities, publications and materials fall within the Mind’s tone of voice and brand guidelines, and Mind policies are adhered to.
• To work with our media agency and internal Digital Team to achieve Mind’s digital-first strategy, attending training opportunities with internal teams and external agencies to upskill as needed, and thinking digital-first in the briefing of all new activity.
• To identify and capture inspiring and motivational supporter stories that can be shared across Mind’s media and digital channels.
• To maintain high standards of data capture by ensuring data entered on systems are accurate and timely, in accordance with the team’s requirements.
• To manage timely payment of invoices, including raising/requesting POs accurately and tracking expenditure to ensure activities are within budget.
• To proactively manage your workload, including short-term and long-term deadlines.
• Undertake other duties that may from time to time be necessary, that are compatible with the nature and grade of this post.

Mind’s equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.