Influencer Marketing Manager

Omnisend is a powerful email & SMS marketing platform built for growing ecommerce businesses that have graduated past the basic email marketing tools. Our platform combines rich customer data with an omnichannel approach that empowers smart marketers to generate sales by sending highly personalized messages via email, SMS and push notifications. Omnisend is now used by over 125,000 brands in 130 countries all over the world, sending millions of messages every single day.

About the role: The Influencer Marketing Manager role at Omnisend is a pivotal position that blends creativity with strategic planning. This role is perfect for individuals who are passionate about digital marketing, particularly influencer marketing, and have a knack for building and nurturing relationships. As a member of the Affiliate&Influencer Marketing team, you’ll work closely with a curated list of Instagram/Linkedin/X (Twitter) influencers to create high-quality content that aligns with Omnisend’s brand values and goals. This position requires an understanding of content creation, influencer dynamics, and performance analysis.

What you’ll do @ Omnisend:

• Develop and execute influencer marketing strategies focused on engaging Instagram/Linkedin/X (Twitter) influencers to enhance brand visibility and drive user engagement;
• Identify and build relationships with key influencers in relevant niches, ensuring alignment with Omnisend’s brand and marketing objectives;
• Collaborate with influencers to create high-quality, authentic content that resonates with their audience while promoting Omnisend’s offerings;
• Monitor, analyse, and report on campaign performance, leveraging insights to optimize ongoing and future influencer collaborations;
• Coordinate with internal teams (Comms&Creative, Digital Advertising, Product, etc.) to ensure cohesive and integrated marketing efforts;
• Stay updated on influencer marketing trends, best practices, and emerging platforms to continually refine and innovate our approach

We expect that you’ll bring:

• 1+ years of experience in influencer marketing, preferably with a focus on Instagram/Linkedin/X (Twitter), or in a related marketing role;
• Proven track record of successfully managing influencer campaigns and partnerships from inception to execution;
• Strong understanding of content creation processes and influencer dynamics on Instagram/Linkedin/X (Twitter);
• Experience with campaign tracking, performance metrics, and data analysis to inform decision-making;
• Excellent negotiation and relationship-building skills, with the ability to effectively communicate and collaborate with influencers and internal teams;
• Proficiency in social media analytics tools and influencer marketing platforms;
• Strong written and verbal communication skills in English

What we offer in return:

• Gross salary starting at 2600 EUR/month based on experience;
• Quarterly salary reviews;
• An unlimited learning budget for self-improvement in alignment with Omnisend’s goals;
• Working methods and best practices inspired by leading tech companies;
• Senior colleagues who foster a high-performing, productive environment conducive to your growth;
• Flexible working hours and remote work possibilities;
• Private health insurance;
• Unlimited access to psychotherapy;
• Workstation budget;
• Personalized work anniversary gifts, such as house cleaning, spas, international flights, etc;
• Attractive workations and team-led team-building events