Director Business Strategy

• Manages agendas by collecting, prioritizing, and completing follow-up activities related to agenda items by coordinating and communicating with senior executives, other leaders, and team members. Manages the calendar of the Consumer leaders to ensure that strategic topics are brought for review in alignment with project timelines.
• Responsible for developing CFD Consumer Insights tied to CFCN Consumer Promise work to drive deep understanding inside operations for consumer expectations as business teams develop product offerings that align to the consumer roadmap
• Manages on-going competitive analysis for all lines of business that are integrated into strategic business planning. Prepare written briefs on decisions including analyzing the pros and cons of options and business impact (cost, profits, people, culture).
• Leads Design Research and ensures solid foundational inputs are prepared for Consumer Design & Activation teams on approved design project work.
• Responsible for overseeing the development of data-driven insights and recommendations that will guide the organization in delivering a differentiated and personalized consumer experience. This will involve leveraging a variety of data sources, such as consumer feedback, market research and CFCN Dashboards, to identify areas for improvement and wins.
• Enabling a two-way stream with customer facing teams through – collecting feedback from customer facing teams to derive meaningful insights for improvements and; guiding teams to ensure a customer-centric attitude, while acquiring new customers or dealing working with existing customers, especially guiding the marketing, branding and sales teams to align with the larger CX strategy

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