Head of Digital Marketing

Strategy Development and Execution:

• Design and implement cutting-edge digital marketing strategies for clients, focusing on achieving measurable outcomes in social media engagement, SEO performance, and paid campaign ROI.
• Align digital strategies with client objectives, ensuring brand growth, lead generation, and conversion optimization.
• Continuously analyze market trends, competitor activities, and emerging technologies to refine strategies and maintain a competitive edge.

Campaign Management

• Oversee the planning, execution, and optimization of multi-channel campaigns across social media, search engines, and paid media platforms.
• Ensure all campaigns meet KPIs, such as increased traffic, engagement, lead generation, and conversion rates.
• Conduct A/B testing for ad creatives, landing pages, and messaging to enhance campaign effectiveness.

Team Leadership And Mentorship

• Lead, mentored, and guided a team of digital marketing specialists, including social media managers, SEO experts, paid media professionals, and content creators.
• Foster a collaborative and innovative team environment, encouraging skill development and professional growth.
• Set clear goals and expectations for team members, regularly reviewing performance and providing constructive feedback.

Performance Monitoring And Reporting

• Utilize analytics tools to monitor and evaluate the success of campaigns.
• Generate detailed performance reports for clients, highlighting key achievements, insights, and recommendations for improvement.
• Use data-driven insights to adjust strategies and ensure continuous improvement in client results.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
• 5+ years of experience in digital marketing with a strong focus on results.
• Agency experience and certifications are a plus.
• 5+ years in digital marketing, with a focus on expertise in social media, SEO, and paid campaigns.

Key Skills And Competencies

• Expertise in social media, SEO, and paid campaign management.
• Proficiency in analytics tools like Google Analytics, SEMrush, and HubSpot.
• Strong leadership, communication, and team management skills.
• Analytical mindset with a focus on data-driven strategies.
• Creative problem-solving and innovative thinking.
• Analytical mindset to interpret data, identify trends, and make informed decisions.

KPIs For Success

• High client satisfaction and retention rates.
• Exceeding campaign KPIs (engagement, traffic, leads, conversions).
• Successful mentorship and growth of the internal team.
• Introduction of innovative tools and strategies.

This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.