Job Description
We are seeking a creative and detail-oriented Social Media Executive to join our team. In this role, you will help ideate and plan content for social media, working closely with content creators, influencers, and clients to deliver high-quality content that aligns with our clients’ brand goals. You will be responsible for developing content strategies, managing shoots, writing engaging captions, and analyzing performance data to continuously improve our social media presence.
Key Responsibilities:
- Create Monthly Content Plans: Develop and execute monthly content calendars tailored to each client’s unique needs and objectives, ensuring relevance and engagement.
- Plan and Organize Shoots: Coordinate and manage photoshoots and video productions, from pre-planning through to final execution.
- Collaborate with Content Creators: Work with scriptwriters, videographers, and other creatives to ensure content is of the highest quality, aligned with the client’s vision.
- Write Captions: Craft compelling, on-brand captions that resonate with target audiences and encourage interaction.
- Story Coverage: Provide live coverage and real-time updates on Instagram Stories or other social media platforms for events, launches, and other activities.
- Identify Trends: Stay on top of social media trends, emerging topics, and industry news to keep content fresh and engaging.
- Collect Data & Analyze Performance: Gather social media data, interpret metrics, and create reports that offer insights into the effectiveness of content strategies.
- Think Big-Picture Ideas: Contribute to long-term social media strategies and big-picture concepts to boost engagement and grow followers.
- Influencer Collaboration: Identify and engage with influencers relevant to clients’ industries to build relationships and drive impactful collaborations.
- Work in an Integrated Environment: Collaborate closely with writers, designers, planners, and digital media teams to create cohesive and integrated content that aligns with the brand and media strategies.
Preferred Candidates:
- Content Creation Skills: Ability to shoot and edit basic content for Instagram Stories, TikTok, and other short-form media.
- Pitching Experience: Proven ability to pitch creative ideas to clients and internal teams, bringing fresh and innovative concepts to the table.
- Graphic Design Knowledge: Understanding of basic graphic design tools and principles to enhance social media visuals (experience with tools like Canva, Adobe Spark, etc.).
- Language Skills: Strong spoken and written proficiency in English or Arabic, with the ability to tailor messaging effectively across languages.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media content creation and management.
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.).
- Excellent written communication skills.
- Ability to manage multiple projects and deadlines.
- Knowledge of social media analytics and tools like Sprout Social, Hootsuite, or similar platforms.
- Creative mindset with the ability to adapt to evolving trends.
This job has been sourced from an external job board.
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