SEO Specialist (WFH)

About The Role

We are looking for a skilled SEO Specialist with hands-on experience optimizing both Amazon and Shopify stores.

The ideal candidate will have a proven track record of improving organic rankings, driving traffic, and increasing sales on these platforms. This role is essential to enhancing visibility, optimizing product listings, and driving growth across our e-commerce channels.

Key Responsibilities

Amazon SEO:

• Conduct detailed SEO audits of Amazon product listings, PDPs, and storefronts to identify areas for improvement.
• Optimize Amazon listings for keywords, metadata, titles, bullet points, descriptions, A+ content, and back-end keywords.
• Utilize tools like Helium 10 or Jungle Scout for keyword research and competitor analysis tailored to Amazon’s algorithm.
• Monitor and improve Amazon-specific metrics such as Best Seller Rank (BSR), click-through rates (CTR), and conversion rates (CVR).
• Stay updated on Amazon’s algorithm updates, policies, and best practices.Shopify SEO:
• Perform SEO audits of Shopify websites to ensure technical optimization (e.g., site speed, mobile responsiveness, URL structure).
• Optimize product pages, collections, blog content, and meta tags for organic search performance.
• Conduct keyword research using tools like SEMrush or Ahrefs, tailored to Shopify’s SEO ecosystem.
• Develop and implement strategies to drive organic traffic and improve rankings for competitive keywords.
• Collaborate with developers and content creators to enhance site architecture and user experience.General Responsibilities:
• Track and report on SEO performance across both platforms using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Develop and execute link-building strategies to improve domain authority and visibility.
• Collaborate with PPC, content, and case management teams to align SEO strategies with business goals.
• Stay informed about the latest SEO trends, algorithm changes, and platform updates for Amazon and Shopify.Requirements to Apply:
• To demonstrate expertise, please include the following with your application:
• Examples of Amazon product listings and Shopify stores you have optimized, including before-and-after performance metrics (e.g., rankings, traffic, sales improvements).
• Screenshots or reports showcasing your use of SEO tools like Helium 10, Jungle Scout, SEMrush, or Ahrefs.
• A brief description of an SEO challenge you resolved for either platform and the results achieved.
• A portfolio of optimized product pages, PDPs, blog posts, or content for both Amazon and Shopify.Qualifications:
• Proven experience in Amazon and Shopify SEO, with a deep understanding of ranking factors for both platforms.
• Proficiency in SEO tools such as Helium 10, SEMrush, Ahrefs, Jungle Scout, or Google Analytics.
• Strong skills in keyword research, competitor analysis, and on-page and technical SEO.
• Familiarity with platform-specific metrics like BSR (Amazon) and organic traffic and conversions (Shopify).
• Excellent English communication skills, both written and verbal.
• Ability to manage multiple projects and meet deadlines in a remote environment.What We Offer:
• Competitive salary based on experience.
• Work-from-home flexibility.
• Opportunity to work with a growing e-commerce team and impact a global brand.

Next Steps

To apply, please send your resume, cover letter, and requested examples of your SEO expertise on Amazon and Shopify to [email protected]. Indicate Amazon & Shopify SEO Specialist in the subject line.We are excited to work with an expert who can drive organic growth across both our Amazon and Shopify stores!

About Posh Baby And Kids

We are an established and rapidly growing E-commerce and distribution company that specializes in sourcing, customizing and retailing high quality products to several distinctive markets throughout North America. The Company has 2 main divisions. 1) The first division contains our line of brands that deal with commercial and residential matting product, and manages brands such as Canada Mats, Coco Mats N More, Mat Supplier Group. Our company culture embraces an ideas-oriented environment where everyone’s input is valued, and you will have many chances to take on or even lead projects that will impact the overall growth of the company. 2) The second division contains our high end kids products and manages brands such as the Bentley Trike, McLaren Scooters, and Dwinguler.