ICE Cream Digital Marketing & Customer Insights
Job Description
Location: Kingston
ABOUT ICE CREAM: Life Tastes Better With Ice Cream
We spark moments of happiness for people and within the communities where we operate. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products, and we supply them to our consumers. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come.
If you are in the current Unilever business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion, of which 2.8b comes from Europe region. The UK Market is the 2nd largest in Europe and crucial to accelerate the growth of Europe and delivering competitive and pioneering plans for the category.
Job Purpose
We are looking for a passionate and high-performing Digital Marketing and Customer Insights Analyst to support the acceleration of Unilever’s digital commerce business. This individual will be responsible for supporting the Digital commerce team in achieving data and operational excellence across all areas underpinned by the principle of turning data into action through sales driving marketing campaigns. You will work directly with a range of customers to use sales and marketing campaign performance data to inform decision making on future activity.
Support the ICNOW commercial team with all areas of data analytics (example include monthly reporting, dashboards, PowerBI tools, customer data manipulation). Own and manage the E2E data process for key customers, from external sourcing to internal processing, manipulation, and presentation. Provide clear, timely, and actionable business inputs to relevant functions to ensure we achieve our ‘right first time’ approach at customer partnership. Provide insights to the business to support customer decision making on campaigns based on previous performance Build, manage and own direct relationships with our digital commerce customers to ensure a best-in-class partnerships. To be the customer point of contact (internally and externally) on any data related queries.
Key Deliverables
Own, manage and develop Power BI and Excel tools to support and conduct data analysis and validation to ensure that data-driven narratives are accurate, actionable, and aligned with strategic goals. Build credibility by working directly with customers to ensure data integrity and consistency in all reports and presentations. Support the digital commerce team with hypothesis testing and predictive modelling to identify trends, correlations, and insights. Individual 3+1’s.
Key Experience And Qualifications Required
Proven experience in data and analytics within the FMCG sector Experience with retail and e-commerce analytics; knowledge of retail data, Nielsen, IRI data and analytics tools (Excel, PowerBI) to track product performance Strong statistical background with the ability to perform hypothesis testing, identify trends, correlations, segmentation studies to derive insights from large datasets. Demonstrated evidence of working in agile, faced-pace team environments with competing priorities. Exceptional customer partnering.
Competencies
Accountability and Responsibility Consumer and Customer Love Bias for action
What We Offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).