Job Description
Key Responsibilities
- SEO Content Writing:
- Develop and optimize content for websites, blogs, and other digital platforms by incorporating trending keywords and SEO best practices.
- Social Media Content:
- Collaborate with the Marketing and Social Media teams to craft creative captions, ad copy, and content for various platforms (Instagram, LinkedIn, Facebook, etc.), email newsletters, WhatsApp communication, and ad campaigns.
- Contribute to generating new content ideas for LinkedIn and other social platforms to enhance brand engagement.
- Research & Keyword Analysis:
- Conduct comprehensive research to understand industry trends, audience preferences, and keyword optimization for search engine rankings.
- Product Content Creation:
- Research and create informative product descriptions, feature explanations, and communications regarding services, ensuring the content resonates with the target audience.
- Cross-Team Collaboration:
Business Development (BD), Graphics, And Product Teams
- Assist in creating content for a variety of documents such as
- PowerPoint presentations (PPTs), business proposals, Memorandums of Understanding (MOUs), Detailed Project Reports (DPR), etc.Help prepare video scripts to clearly explain products and services, focusing on an audience-friendly approach.
- Ensure that all client-facing materials, such as proposals and reports, are clear, concise, and professionally written.
Required Skills & Qualifications
- Proven experience as a Content Writer, Copywriter, or similar role.
- Strong knowledge of SEO principles and content optimization techniques.
- Expertise in writing, editing, and proofreading.
- Experience working in collaboration with social media, marketing, business development and other teams for cross- functional projects.
- Familiarity with digital marketing strategies and trends across platforms (social media, email marketing, etc.).
- Excellent research skills to generate accurate, engaging content and stay updated with industry trends.
- Strong technical proficiency in Google Docs, MS Word,
- Excel/Sheets, and content creation tools.
- Basic knowledge of graphic design tools and video editing (not mandatory but a plus).
- Familiarity with analytics tools to monitor content performance.
(ref:updazz.com)