Junior Social Media Marketing Associate in Sangamwadi, Pune
Job Description
About The Brand
FirstCry Intelli Education is an Early Learning brand, with products and services designed for children, to equip them with skills that will help them succeed in the world of tomorrow. Our Preschool Chain Intellitots brings the highest quality school learning experience to children 2 and up, while our at home services, including the Intellikit Activity Box and our Intellikit STEAM Series, keep kids busy when at home. Through Intelliskills we offer parents high-quality learning aids, in the form of books and toys, certified by international quality standards and approved by Early Learning experts.
Overview Objective
As someone working in social media for FirstCry Intelli Education, you will be at the forefront of planning, creating and growing the brand‘s presence across all our social media channels. You will use your penchant for social media to impact business goals, objectives and deliver results.
What You’ll Do
Define the social media approach and plan for each of the brand’s social media channels. Develop the long term content road-map and periodic monthly content plans. Curate, schedule and manage the social content calendar for all pages. Create briefs for designing social media posts and creatives. Liaise with departments to deliver on briefs as expected and on time. Drive continuous growth and engagement to industry benchmark levels. Constantly ideate and experiment to derive learnings to revise and improve performance. Periodically analyse performance and course correct as and when required. Create, build and grow a strong social media community and utilize it to impact business. Monitor and keep a pulse on social media trends, news and best practices. Utilize the organization’s collaborator network to support promotional efforts and campaigns.
Key Skill Sets Required To Succeed
Sound understanding of using social media for business (obviously!)
Designing content for social media.
Strong communication skills
Writing, static and video content creation
Creative thinking Basic analytical abilities Understanding of online communities
Super strong organizational skills
Flexibility and agility Online networking and building connections
Customer service & response management
About Company: FirstCry is Asia’s largest online shopping portal for kids and baby products with more than 90,000 products and over 9 lakh happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees and the trend continues. Headquartered in Pune, the company also has a presence in Delhi, Bangalore, and Mumbai. The company is also expanding the franchise route, with more than 350 plus stores opened across various states in India, making it the second-largest player in offline stores.