Social Media Manager

The Growel Group is a leading aquaculture – feeds, formulations & seafood processing company in India. With a history spanning over 30 years, the Growel Group initially started with Growel Formulations in 1994, and later expanded to Growel Feeds, Growel Labs and Growel Processors. Growel Pet Foods is a house of brands that curates & makes world-class food items and delicacies for dogs & cats catering to the varied needs of pets and their parents/owners across the spectrum. Growel Pet Foods is a part of the Growel Group, a leading aquaculture-feeds, formulation and seafood processing company in India since 1994. Currently, Growel is present in 173 districts spanning over 26 states of India and it also exports to 14 different countries. Growels commitment to quality, innovation and service has been attributed as the main reason for its success. With its talented workforce backed up by reputed scientists, Growel continuously strives for excellence in feed production and manufacturing. To know more about us visit, https://growelgroup.com/about-us/ Job brief The Growel Group aims to launch a new pet food brand in the mass segment. The company’s goal is to provide high-quality, affordable pet food that caters to the needs of pet owners who prioritize their pets’ health and nutrition without breaking the bank. We are looking for a go-getter Social Media Manager to represent our brand by building the social media presence on various platforms. If you know how to creatively handle various online marketing tools, like websites, social media and blogs, this position is for you. You will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. Ultimately, you should be able to promote our company and increase brand awareness. Responsibilities Ideate and create high-quality new-age written, visual and digital content to capture audiences mind Design digital marketing campaigns aligned with business goals Co-ordinate the creation of digital content (e.g. website, blogs, press releases, social media and pod-casts) Manage end-to-end digital campaigns to build solid online presence Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Liaise with Sales and Product development teams to ensure brand consistency Stay up-to-date with digital media developments Requirements Proven work experience as a Social Media Specialist Experience developing Social Media strategies Familiarity with web design, content management systems & graphic/content design principles Excellent analytical and campaign management skills An ability to multitask and perform under tight deadlines Strong verbal and written communication skills Education – Any graduate Work experience – 2 to 4 years