Project Employee, CRM Campaign Coordinator – WNBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.

Position Summary

This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of growing the overall WNBA fanbase, enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, and ensuring we can activate on fan data. The CRM Campaign Coordinator will support our team in executing marketing campaigns that drive and encourage fan engagement via Email channel. This role is a fantastic opportunity for an individual with a passion for basketball and creating unique, impactful marketing campaigns.

You will be responsible for developing and deploying email campaigns that welcome new fans and cultivate increased fan engagement across products while reducing overall churn. Successful candidates will be able to develop and execute comprehensive campaigns to drive key fan actions. The ideal candidate will have strong knowledge of the WNBA.

Major Responsibilities

• Execute end-to-end email execution for all tentpole and regularly-scheduled communications – including copywriting, design briefing, scheduling, and performing quality assurance tests to ensure messages render/deliver correctly
• Create and manage email deployment calendar in alignment with overall league + marketing team objectives
• Work directly with creative teams for asset requests through development to final approval
• Communicate email campaign results clearly and effectively to team stakeholders
• Know our data sources and architecture, and understand how they impact customer segmentation and marketing enablement, in order to develop audience/segmentation strategies and tactics
• Leverage multivariate testing methodology to quickly test, iterate, and push forward the most impactful efforts
• Connect with marketing analytics to gain learnings and define areas of improvement

Required Skills/Knowledge

• 1-2+ years of experience in CRM and/or lifecycle marketing
• Broad knowledge of all aspects of CRM and Lifecycle Marketing; including channels (email, in-browser message, etc.), data management, execution, reporting, tools/platforms/technologies, etc.
• Prior experience building and executing campaign testing programs
• Experience working with Email Service Providers (preferably Braze), as well as related technology providers (e.g., Movable Ink; Wunderkind)
• Intermediate understanding of HTML and CSS
• Operates independently and efficiently to balance multiple projects and deadlines simultaneously and successfully without sacrificing attention to detail
• Well-rounded understanding of email compliance and privacy standards
• Willingness to take on operations/execution
• Strong knowledge of WNBA

Education

• Bachelor’s degree required

Salary Range: $2,692.30 – $3,076.92

Job Posting Title: Project Employee

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

About The WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.