Creative Director/Brand Director

Rugiet is an Austin, TX-based growth-stage company aimed at disrupting the US Healthcare market by democratizing access to best-in-class compounded medications delivered through a bespoke/luxury online marketplace. Rugiet is operated by a small but passionate management team with deep industry experience in Clinical, Marketing, and Technology verticals.

About this Role: Rugiet is seeking an inspired and dynamic Creative Director/Brand Director who is a visionary and hands-on leader. This role is perfect for someone who lives and breathes brand strategy, creative direction, and innovative storytelling. As the Creative Director/Brand Director, you will be the conductor of the brand. Ensuring continuity across brand touchpoints, from product design to marketing campaigns, harmonizing with our mission and values.

Key Responsibilities:

• Brand Leadership:
• Serve as the brand steward, maintaining the integrity of the brand’s voice, visual identity, and messaging.
• Lead the development and execution of Rugiet’s brand strategy, with an always evolving and iterating mindset while designing for best-in-class at all touch points.
• Champion the brand both internally and externally, ensuring that all departments are aligned with the brand’s vision and values.
• Create brand noise through activations, partnerships, and relevant cultural moments, putting Rugiet at the center of Men’s Health and confidence.
• Brand Execution:
• Oversee compelling content creation across all channels, including digital, print, and social.
• Brainstorm conceptual ideas with creatives and help bring them to life.
• Guide and direct the creatives and designers in developing innovative campaigns that resonate with our target audience and drive engagement.
• Hands-on oversight in the design and production of key creative assets, ensuring they meet high standards of quality and creativity.
• Experience working in Figma and the Adobe suite is a must.
• Team Leadership & Collaboration:
• Inspire and mentor a multidisciplinary creative team, fostering an environment of collaboration and innovation.
• Work closely with cross-functional teams, including product development, marketing, growth, and sales, to ensure brand consistency and strategic alignment that work towards shared KPIs.
• Master the delivery of great feedback to creatives
• Support the digital product team to ensure an on-brand, customer-first, and conversion-driven experience.
• Manage relationships with external partners, including agencies and freelancers, ensuring they deliver on-brand and on-brief.
• Market & Consumer Insights:
• Stay ahead of industry trends and consumer behavior to keep Rugiet at the forefront of the market.
• Use insights to inform brand strategy and creative direction, ensuring relevance and resonance with our audience.
• Hands-On Execution:
• Balance big-picture thinking with the ability to execute on the ground level, ensuring that no detail is overlooked.
• Be ready to dive into the details and get your hands dirty—whether it’s diving into tweaking a design, writing copy, or brainstorming new product ideas.

Qualifications:

• Proven experience (5+ years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
• A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
• Exceptional leadership and team management skills, with the ability to inspire and drive a creative team.
• A deep understanding of consumer psychology and market dynamics, with a focus on the men’s health and wellness market.
• Strong hands-on design and content creation skills, with proficiency in relevant tools and software.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A passion for the mission of Rugiet and a deep understanding of the brand’s potential to change lives.

What We Offer:

• Health, dental, and vision coverage
• 401(k) program
• 3 weeks PTO
• Opportunities for growth and professional development within a rapidly expanding company.

Additional Compensation:

• Performance-based annual cash bonus
• Participation in the company stock option grants program