Revenue Growth Manager Italy

Job Description

As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi. You will help build and develop capabilities to drive sustainable NSV/case growth by creating best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.
You will lead and develop strategic value generators to support the Italian sustainable revenue growth through designing, leading, embed & execute relevant best practice Revenue Growth Management practice in Italy and beyond.
You will build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth
You will guide creation of frameworks, tools, and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending
You will guide, challenge, and work together with Sales team to set up contracts in a best way, find new opportunities to grow GP and GP/case

Responsibilities

Key objectives:

· Develop a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, market situation and external environment

· Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value

· Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and mid-term

· Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds

· Responsible for inter-company and inter-channel net price defensibility

· To lead and mentor the team to ensure all reporting requirements are delivered in full and on time

· To identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi

· To create a codified way of working “RGM heartbeat” in Italy that ensures that we are able continue to improve on all key metrics and support the European RGM Director to build a replicable model which can be adopted across Europe

· Identify and support the delivery of key customer deliverables, working with Sales Directors and supporting them to create a solid plan for the next year to deliver pricing growth

Lead strategy and approach & Drive results & excellence in execution

· Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives.

· Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.

· Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.

· Apply frameworks to measure and continuously improve promotional investment ROI across markets

· Together with the European Pricing team, ensure adherence to minimum pricing to support global price growth

· Create a trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies

Develop talent and capability

· Together with Commercial Development, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth

· Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.

· Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.

· Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working

· Ensure implementation of learning and development plans and sustained learning

· Develop RGM team and make sure that Italy / South Cluster is a source of best practices for Europe

Skills and Experience

· Experience in Revenue Growth Management, Sales, Customer Marketing, Commercial Finance

· Strong Commercial skills gained through hands on Commercial roles

· Experience in roles related to understanding customer and channel dynamics

· Experience in strategy roles in an international environment in FMCG

· Strong management skills gained through hands on line management experience

· Proficiency in English & Italian

The following experiences are preferred:

· Sales or finance experience

· Experience in the Spirits and/or overall beverage Industry is a distinct advantage