Remote Associate Director of Paid Media | WFH

We are seeking a highly skilled and strategic Associate Director of Paid Media to spearhead the creation and implementation of forward-thinking paid media strategies across platforms such as Meta, Google, Bing, TikTok, LinkedIn, and others. In this pivotal role, you will oversee prominent client accounts, optimize campaign results, and provide essential strategic direction to your team. Your expertise in performance analysis and your ability to stay ahead of industry trends will be vital in delivering significant results for our clients. Demonstrated leadership, strong analytical capabilities, and an unwavering commitment to excellence in paid media are fundamental for this role.

Key Responsibilities

• Lead the strategy, execution, and enhancement of paid media campaigns across various platforms, ensuring exceptional outcomes for lead generation and e-commerce clients.
• Independently manage client accounts, guaranteeing that all campaigns achieve key performance indicators (KPIs) and align with business objectives.
• Conduct thorough analysis of performance metrics (ROI, ROAS, CPA, CTR, etc.) to optimize campaign effectiveness and drive superior results.
• Collaborate closely with the creative team to maximize the effectiveness of ads and assets, utilizing your insights on the interplay between creativity and performance.
• Mentor and support junior team members, fostering their professional development while overseeing their account management and offering constructive feedback.
• Stay informed about the latest trends, tools, and methodologies in paid media, applying innovative approaches to enhance campaign performance and conducting A/B tests to pursue positive outcomes.

Required Skills

• Extensive experience of at least 6 years in the management of paid media campaigns across multiple platforms (Google, Meta, Bing, TikTok, LinkedIn, etc.), with a solid grasp of performance-driving strategies.
• Proven leadership abilities with at least 18 months of experience in mentoring and guiding direct reports.
• Strong problem-solving skills with a proactive, self-sufficient approach.
• Creative insight into the influence of creativity on media performance, capable of transforming insights into actionable strategies.
• Adaptability to effectively navigate changing circumstances and rapidly adjust strategies to meet dynamic client needs.
• A collaborative spirit, with a passion for leading and providing constructive feedback to teammates.

Qualifications

• A minimum of 6 years of experience in managing paid media campaigns is required.
• Hands-on experience managing significant budgets ranging from \(200,000 to \)1,000,000 monthly is preferred.
• Familiarity with Google Analytics, Google Tag Manager, and experience with tackling technical issues is an advantage.
• Knowledge of Google Ads, Facebook Blueprint, Google Merchant Center, and feed management platforms is a plus.
• Relevant certifications in Google Ads and Facebook Blueprint will be advantageous.

Career Growth Opportunities

This role presents an exceptional opportunity for professional development. As an Associate Director, you will be integral in nurturing junior team members while enhancing your leadership skills and expanding your industry knowledge through continuous learning.

Company Culture And Values

Our organization values collaboration and innovation, fostering an environment where creative and strategic thinking is encouraged. We are dedicated to mentorship and team development, ensuring that all employees feel empowered to excel and contribute to our collective success.

Compensation And Benefits

• Base Salary: \(95,000-\)110,000 + eligibility for bonuses.
• Comprehensive health, dental, and vision insurance to support employee well-being.
• Flexible Paid Time Off to ensure a healthy work-life balance.
• Home office stipend and a MacBook provided to facilitate remote work.
• Work Flexibility: Enjoy the benefits of 100% remote work.

If you are an ambitious and experienced professional passionate about paid media and keen to make a significant impact while mentoring others, we look forward to your application!

Employment Type: Full-Time