Job Description
Key Responsibilities
- Develop and implement comprehensive paid media strategies across multiple platforms.
- Independently manage various accounts, ensuring campaigns achieve or surpass established KPIs and business objectives.
- Maintain regular communication with clients to discuss performance metrics, address any concerns, and provide valuable insights.
- Demonstrate a resourceful and problem-solving mindset while troubleshooting campaign-related issues.
- Analyze performance data to devise actionable optimization strategies focused on ROI, ROAS, CPA, CTR, and more.
- Collaborate with creative teams to produce high-performing advertisements and marketing assets.
- Stay informed about the latest trends in paid media and apply innovative solutions accordingly.
- Conduct A/B testing to refine strategies and enhance client outcomes.
- Mentor and support junior team members, offering guidance on their accounts and professional development.
Required Skills
- At least 5 years of experience managing paid media campaigns across various platforms.
- Strong strategic expertise and ownership of accounts, exhibiting a proactive and solutions-oriented approach.
- A minimum of 18 months of experience mentoring or overseeing direct reports.
- Capability to manage monthly budgets of $200k or more effectively.
- Proficient in tools such as Google Analytics, Tag Manager, and project management software like Asana or Basecamp.
- Certification in Google Ads and/or Facebook Blueprint is preferred.
- Familiarity with Google Merchant Center or feed management platforms is considered a plus.
Company Culture And Values
As a leading digital marketing agency, we pride ourselves on fostering a collaborative and innovative work environment. Our mission is to empower both our clients and our team members through education and mentorship, promoting continuous growth within the marketing industry. We embrace new technologies and trends, ensuring our solutions remain cutting-edge.
Career Growth Opportunities
We are committed to your professional development and success. Our organization provides access to exceptional resources, training, and mentorship programs designed to elevate your skills and career trajectory.
Compensation And Benefits
- Salary: \(75,000 – \)100,000 (dependent on experience).
- Benefits: Comprehensive medical, dental, and vision insurance.
- Flexibility: Enjoy remote work, flexible PTO, and a stipend for home office setup.
- Tools for Success: You will receive a MacBook and access to top-tier training resources.
Employment Type: Full-Time