Consumer Insights Manager

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

At ABI our people are our greatest asset. We believe in hiring people that can be better than ourselves, empowering them as owners, and enabling them to grow at the pace of their talent. We also believe passionately that the consumer is the boss, and our Global Marketing team champions this principle every day. This curious group of innovators, dreamers and doers strives to deeply understand people and their evolving needs, and then create engaging brands, products, and experiences that consumers love.

As a Global Insights Manager on the Global Strategy & Insights team at ABI, you will help drive category, consumer and business insights for our brands and innovation agenda. Specifically, you will have the ownership of working together with the key core brands across the world to understand their current performance, opportunities and helping them build stronger results. Additionally, you will also be responsible to work with the global innovation team to support them on specific projects across different innovation platforms that are being developed. You have a strong understanding of how to unpack the consumer needs, the underlying insights to support brand and innovation growth. You have strong exposure of working with big brands, identifying core consumer audience, their passion points, needs, triggers and barriers to support brand growth through innovation, renovation, positioning and execution pillars. You have a strong understanding of foundational insights tools across pillars including positioning, communications, creative development, innovation, renovation, brand tracking, brand analytics and performance measurement.

To succeed in this role, you’ll operate with an agile mindset, looking for pragmatic and effective to answer pressing business questions. You must be comfortable working with different kinds of datasets, managing vendors and internal data & analytics providers, guiding work of others, and interacting with senior leadership on complex problems.

What you’ll do:

• Provide consumer insight-driven recommendations for business decisions
• Develop and execute learning plan priorities for areas of focus
• Analyze different sets of research and commercial data to identify and distill insights to support business decisions and strategic plans for our brands
• Manage/supervise the design, execution, analysis, and recommendation of insight and analytics projects/initiatives to drive to business decisions
• Manage relationships with external research agencies and leverage external insights resources, capabilities, and expertise in order to best serve business requirements

What You’ll Need:

• Bachelor’s Degree in Business, Marketing or related fields
• Relevant experience in consumer insights, market research, business intelligence and analytics or other related fields
• Experienced in primary (qual & quant) & secondary research design & execution
• Proven expertise on insights tools & methodologies across performance management, brand tracking, communication, innovation, renovation, positioning development
• Strong business acumen with analytical and problem solving mindset
• Excellent communication and collaboration/stakeholder management skills
• Self-motivated, detail-oriented, with the ability to manage and prioritize between a diverse array of tasks on tight timelines
• AI & Digital/Technology experience is a plus

What We Offer:

• Performance based bonus*
• Attendance Bonus*
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company.

For more information: http://www.abinbev.com