CRM & Communications Coordinator

Overview

This role is with a partner company based in Ireland seeking a proactive CRM & Communications Coordinator. The position offers full ownership of CRM and mass communication activities across multiple brands within a rapidly expanding portfolio. You will ensure timely, accurate information reaches landlords and tenants via appropriate channels.

Working in a dynamic, product-focused setting, you will handle high-volume email operations, audience segmentation, and recurring outreach at scale. Continuous process building will enable smooth integration of newly acquired brands into a unified communications framework.

Key Responsibilities

• Manage the Mailchimp database for multiple brands including importing contacts, maintaining list hygiene, handling unsubscribes and bounce-backs, ensuring data integrity.
• Create and sustain detailed audience segments based on factors such as contact type, brand affiliation, location, and customer lifecycle stage to target communications effectively.
• Schedule, deploy, and oversee large-scale email campaigns to maintain strong sender reputation and high deliverability.
• Coordinate the communications calendar covering newsletters, regulatory information, platform updates, and tenant messaging, customizing templates for individual brands.
• Analyze email campaign metrics like open and click-through rates, unsubscribe rates to enhance segmentation, timing, and messaging effectiveness.
• Onboard new brands into the CRM by importing and cleansing contact lists, segmenting audiences, developing templates, and establishing communication routines.
• Develop and maintain a library of reusable email templates, copy snippets, and branding assets to streamline future onboarding and ensure brand consistency.
• Utilize automation platforms like Zapier and AI-based tools to reduce repetitive CRM workflow tasks and content creation.
• Document CRM workflows, best practices, and procedures thoroughly for scalability and efficient knowledge transfer.
• Assist in creating and adjusting visual materials for emails using design tools such as Canva and Figma.
• Manage activities related to Google Business Profiles across the portfolio.

Qualifications & Skills

• Proven experience in a sophisticated CRM environment, ideally within technology, e-commerce, fintech or similarly fast-growing sectors handling large-scale communications.
• Proficiency with CRM and email marketing platforms like Mailchimp, HubSpot, or Klaviyo including audience management, campaign execution, and automation capabilities.
• Solid understanding of email infrastructure: deliverability challenges, sender domains, authentication protocols, and list hygiene.
• Ability to work hands-on with email templates and basic HTML/CSS edits.
• Strong email copywriting skills and the capacity to review and enhance others' content.
• Exceptional oral and written communication skills in English, comfortable engaging with UK-based stakeholders.
• Highly organised and self-sufficient with an ability to operate effectively amid incomplete processes or data.
• Process-driven, adept at standardizing workflows, documenting systems, and creating repeatable procedures.
• Hands-on and innovative approach, continuously seeking efficiency gains through automation and AI technologies.
• Analytical mindset with knowledge of key email and CRM metrics to measure communication success.
• Experience in fast-paced tech, e-commerce, or startup environments with mature CRM practices is a plus.
• Familiarity with tools including Figma, Zapier, Notion, and AI-powered software is advantageous.
• Bonus: additional experience in content marketing or social media management.

Benefits

• Compensation package competitive and commensurate with experience.
• Fully remote role within a culture that emphasizes trust.
• Flexible workload and autonomy to manage your work approach.
• Opportunity to lead CRM efforts across a multi-brand portfolio in expansion.
• Work in a fast-moving, tech-driven environment focused on operational excellence and scalability.
• Engage with automation and AI tools aimed at streamlining communication workflows.
• Significant potential to build and refine systems that yield measurable results.
• Collaborative setting emphasizing customer focus, innovation, strategic thinking, and high-quality execution.
• Contribute meaningfully within a business evolving at the intersection of technology, operations, and residential services.

Additional Information

The position is managed through a partner company. Applicants should note processing of personal data will be in accordance with GDPR. AI tools are used to assist recruitment but final decisions are human-made.