Social Media and Performance Marketing Internship (Remote)

About the Internship

This internship offers a practical role centered on managing and expanding Peblo's Instagram presence. The content team will supply various creative assets including reels, posters, and carousels. Your main job will be to publish this content accurately and timely, sustain audience interaction, respond to messages and comments, and work towards enhancing reach and overall engagement. Additionally, you will be responsible for managing advertising campaigns through Meta Ads Manager. Candidates must have hands-on experience with Meta Ads and be able to assess the performance of content and campaigns.

Responsibilities

• Publish reels, posters, carousels, stories, and other content according to the content calendar.
• Create or modify captions, hashtags, tags, and calls-to-action as needed.
• Engage promptly and professionally with comments, direct messages, and other audience interactions.
• Initiate conversations and raise engagement using interactive tools like questions and polls.
• Monitor audience feedback, detect questions and potential leads, and maintain a safe, child-friendly brand voice.
• Track Instagram engagement metrics including reach, views, likes, shares, saves, and profile visits.
• Analyze content performance to identify top-performing topics, captions, and posting times.
• Recommend improvements for future content and stay aware of trends and competitor activities.
• Manage the setup, monitoring, and optimization of campaigns on Facebook and Instagram using Meta Ads Manager.
• Handle audience targeting, budgeting, placements, and creative asset usage for advertisements.
• Measure campaign KPIs such as reach, impressions, click-through rates, cost-per-click, cost-per-mille, engagement, leads, and conversions.
• Identify and improve underperforming ads by testing different variables including audiences, ad formats, and messaging.
• Prepare performance reports with actionable insights and collaborate with content and marketing teams to leverage high-performing creatives.

Candidate Profile

• Currently enrolled in or recently graduated from any university program.
• Hands-on experience with Meta Ads Manager is essential.
• Strong understanding of Instagram, social media engagement strategies, and community interaction.
• Ability to manage an Instagram account responsibly and consistently.
• Excellent written communication skills and professional responsiveness.
• Familiarity with Instagram and Meta advertising analytics and metrics, including CTR, CPC, CPM, and conversion tracking.
• Organized, proactive, and comfortable working with content calendars in a fast-paced startup environment.
• Fresh graduates with practical experience through projects or freelancing are welcome.

Preferred Experience

• Managing a brand Instagram or similar account.
• Handling audience communications such as comments and DMs effectively.
• Running Meta Ads for a business or project and familiarity with insights and reporting.
• Knowledge of audience targeting, retargeting, and campaign optimization methods.
• Use of design and editing tools like Canva, CapCut, and VN.
• Experience with social media management and content scheduling tools.
• Interest in children's education, digital products, or parenting content.

Additional Information

• Applicants should be active Instagram users who understand engagement mechanics and enjoy interacting with an online community.
• The role requires ownership of the Instagram account, consistent content publishing, professional audience communication, and insight into content performance improvement.
• Practical knowledge or experience managing social media campaigns and Meta Ads Manager is a must.

About Company

Peblo is a seed-funded ed-tech startup operating in stealth mode, supported by the SAS Group, a diversified business group with 35 years of history located in Gurgaon. The group has ventures spanning healthcare (Medanta), financial services, digital health and insurance, and technology sectors. Peblo aims to revolutionize children’s learning experiences across India and beyond, led by executives with strong backgrounds from ISB, and top firms like Zomato and Bain, bringing expertise in education, technology, product, strategy, and storytelling.

Internship Details

• Duration: 6 months
• Location: Remote (Work from Home)
• Start Date: Immediate (between September 5 and October 10, 2026)
• Number of openings: 4
• Monthly Stipend: ₹13,000 to ₹16,000
• Benefits: Certificate and Letter of Recommendation