About
Experienced business and operations leader with a background in B2B, retail, sales management, and market expansion across consumer and vaping sectors. Strong track record in team leadership, distribution growth, strategic planning, and customer relationship management.
Experience
-
Deputy DirectorVoopoo UK · Manchester hybridAug 2024 – Jan 2026
As Deputy Director of Voopoo UK, I lead the commercial growth and operational performance of the UK business. My role spans strategic planning, distribution expansion, key account management, sales leadership and regulatory compliance. Since joining, I have expanded the UK distribution network by onboarding 22 sub-distributors and 3 master distributors, strengthened relationships with key retail and distribution partners, and worked closely with the Director to drive market growth, commercial performance and operational efficiency across the business."
-
Country ManagerFeoba Technology LTD · London HybridSep 2022 – Aug 2024
One of my key achievements at Feoba was negotiating and launching a co-branded product partnership with BIGBAR. I built the UK route-to-market strategy, appointed four master distributors, and led the national rollout. The launch achieved one million units sold initially and maintained a run rate of one million units per month over the following year, generating approximately $48 million in EXW turnover. I was responsible for the commercial strategy, forecasting, distributor management, and ongoing growth of the partnership.
-
Senior Sales ManagerCurrysOct 2016 – Jul 2022
-
Company DirectorEton Property Investment LTDJul 2015 – 2021
-
Company DirectorHarpz Superstore LTDJun 2011 – 2015
-
Assistant Store ManagerCarphone WarehouseDec 2006 – Apr 2011
-
Customer/Cashier AssistantWickes Home Improvement CentreApr 2004 – Dec 2006
Education
-
BTEC ICT Level 2Uxbridge CollegeICT · Sep 2003 – Aug 2005
-
GCSEsHarlington High SchoolOct 2001 – Aug 2005