MG Empower

mg empower is a fully integrated marketing powerhouse. we use well-crafted storytelling to connect brands to consumers at every touch point – social, digital, live-streaming, events, out-of-home activations and beyond. we do it all. and, thanks to our unique heritage in the world of influencers, we’re exceptional at it. our journey started in 2017 when maira genovese, our founder and president, moved from brazil to london with a vision: to build the world’s best influencer marketing agency. from a coffee shop in south london to a four-storey office in clerkenwell, we did that. then we took what we knew about the flow of culture, creating authenticity and generating impact, and diversified into new areas. in 2021, we were acquired by us-based biotechnology innovator amyris, inc. we got bigger, better and smarter - and became the powerhouse we are today. now, our people and brands get unlimited access to a creatively curious, highly-skilled and multidisciplinary team that works collaboratively across five divisions: influencer marketing, paid media, in-house design and experiential production, a world-class proprietary platform for data analytics and talent management.