Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, Relocation Provided)

About Agoda

Agoda, launched in 2005 by two travel-enthusiast entrepreneurs, connects the world through travel. Now part of Booking Holdings with a team of over 7,000 people across 90 countries, Agoda offers extensive hotel listings, flights, and experiences globally. Data and technology are core to Agoda's innovation and culture.

Team & Role Overview

The marketing team is data-centric, building scalable marketing initiatives aimed at increasing customer lifetime value. The team blends top analysts, marketing strategists, and data scientists, fostering an innovative and collaborative environment with global expertise. Multiple analyst positions are open within diverse marketing channels, with responsibilities varying accordingly.

Key Responsibilities

• Design and optimize advertising experiments and campaigns on platforms like Google, Bing, Tripadvisor, Trivago, focusing on bidding and pricing strategies.
• Analyze data from experiments; develop predictive models leveraging data science techniques to assess campaign impact, such as measuring effectiveness of TV campaigns and pricing elasticity.
• Create dashboards to monitor marketing performance, extract actionable insights, and deliver presentations with recommendations to stakeholders.

Minimum Qualifications

• Bachelor's degree or higher from a reputed university in a quantitative discipline such as computer science, mathematics, engineering, business, or science.
• Proficient English communication skills, both verbal and written.
• At least two years of data analytics experience from top-tier consulting, investment banking, private equity, strategy, or fast-growing global technology companies.
• Hands-on experience with data analysis software or databases: SAS, R, SPSS, Python, VBA, SQL; and visualization tools like Tableau or Power BI.
• Efficient and quick decision-making based on objective data rather than intuition.
• Strong sense of ownership, impact-driven approach, and ability to influence outcomes.
• Excellent organization, attention to detail, and ability to work independently.

Preferred Skills

• Background in digital marketing or e-commerce sectors.
• Familiarity with A/B testing and associated metrics.
• Strong presentation and negotiation capabilities.
• Team-oriented mindset supporting collaboration and camaraderie.

Equal Employment Opportunity

Agoda is committed to diversity and inclusion, providing equal employment opportunities irrespective of demographic or personal characteristics. Employment decisions are based strictly on qualifications and merit.

Additional Information

Relocation support is provided for applicants based in Bangkok. The company reserves the right to directly contact candidates from third-party submissions without incurring recruitment fees.