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ZS

ZIYAD SAADEH

Founder & CEO · Hospitality and F&B Executive

Jeddah, Saudi Arabia

@ziyad_saadeh

LinkedIn

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About

Hospitality and food & beverage executive with 15+ years of leadership across Saudi Arabia, the GCC, and the United States. Experienced in multi-brand operations, corporate strategy, P&L leadership, franchise expansion, and ERP-driven transformation.

Experience

  • Founder & Chief Executive Officer (CEO)
    Next Generation Hospitality · Saudi Arabia
    2026 – Present

    Founded a hospitality and food & beverage consulting firm, providing strategy and operational advisory to businesses in the sector.

  • Deputy CEO & Chief Strategy Officer
    FBH Group · Jeddah, Saudi Arabia
    2021 – 2026

    Led enterprise strategy and full P&L accountability for a SAR 400M+ multi-brand portfolio, developed corporate strategy, directed franchise and joint-venture expansion, implemented Oracle ERP Cloud, built Power BI dashboards, and oversaw 1,200+ employees with board and shareholder governance responsibilities.

  • Chief Operating Officer (COO)
    Raddah Holding · Saudi Arabia
    2015 – 2020

    Delivered EBITDA margin improvement through procurement restructuring and supply chain optimization, led franchise expansion, prepared board-level reporting, and directed talent acquisition and performance management.

  • Senior Operations & Food & Beverage Leadership Roles
    Marriott International | Azadea Group | Hotel ZaZa · USA / Middle East
    2008 – 2015

    Managed multi-outlet food & beverage operations, implemented service standards and cost control programs, and led cross-functional teams focused on team development and guest experience.

Education

  • Master of Business Administration
    Cy-Fair College
    Business Administration
  • Bachelor's Degree
    Jordan Applied University
    Hotel Management

Skills

10+ years 10+ years More than ten years.
Operations Management Franchise Development
8 to 10 years 8 to 10 years Close to a decade.
Cost Control Food and Beverage Management
5 to 8 years 5 to 8 years A long stretch - five to eight years.
Reporting Governance Procurement P&L Management Talent Management ERP Implementation Business Intelligence Supply chain management
6 to 12 months 6 to 12 months Most of a year behind them.
Consulting

Tools / apps / platforms

5 to 8 years 5 to 8 years A long stretch - five to eight years.
Oracle ERP Cloud Microsoft Power BI
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Tableau SAP software Microsoft Excel Microsoft Dynamics

Languages

Native / Bilingual Native / Bilingual Their first language, or as strong as one.
Arabic Speak
Fluent Fluent Comfortable using it for work.
English Speak

Courses & certifications

  • Six Sigma Black Belt · 2024
  • Finance and Accounting for the Non-Financial Manager · The Wharton School, University of Pennsylvania · 2023
  • Hospitality Management & Cultural Exchange · American Hospitality Academy · 2008
  • Executive education in corporate strategy, finance, risk, ESG, and leadership · Coursera / Northwestern / Darden / University of Illinois / CFI / LinkedIn Learning
  • Certified Food Safety Manager (HACCP)
  • Project Management Professional (PMP) · Project Management Institute (PMI)

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