Talha Alam

BBA student · Performance Marketing Intern

Uttar Dinajpur, West Bengal, India

@talha_alam

0 followers

About

BBA 3rd-year student focused on performance marketing, with hands-on project experience in Meta Ads, lead generation, audience research, creative testing, and conversion tracking. Seeking an internship to apply campaign optimization and analytics skills to live performance data.

Education

2027

Bachelor of Business Administration

Amity University Online

2027

Skills

<3 months

Cpc UTM CPM Marketing Elementor A/B Testing Conversion API Event Tracking Lead Generation Budget Planning Keyword Research Creative Testing Audience Research Digital Advertising Marketing Campaigns

Tools / apps / platforms

<3 months

GA4 Canva Meta Ads WordPress Google Ads Meta Pixel Google Tag Manager

Languages

Not stated

Hindi Speak English Speak

Projects

Google Ads Keyword Research ↗

Google Ads

Researched commercial-intent keywords for a local-business Google Ads service page and mapped them to a conversion-focused campaign structure.
AJAX Lead Form Tracking ↗

GTM, GA4

Built a dataLayer-based tracking workflow for an AJAX form so lead submissions could be captured without a page reload and mapped into conversion events.
UrbanFit Studio — Simulated Meta Lead-Generation Campaign ↗

Meta Ads, GTM, GA4, Meta Pixel, Conversions API, dataLayer, UTM Tracking

Planned and simulated a lead-generation campaign with audience strategy, creative testing, a conversion-focused landing page, and event tracking for lead and engagement actions.

Courses & certifications

Digital Marketing Course ↗ · UT Digital Media · 2026

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