Talha Alam

About

BBA 3rd-year student focused on performance marketing, with hands-on project experience in Meta Ads, lead generation, audience research, creative testing, and conversion tracking. Seeking an internship to apply campaign optimization and analytics skills to live performance data.

Education

• Bachelor of Business Administration
  Amity University Online
  2027

Skills

• Marketing
• Digital Advertising
• Lead Generation
• Marketing Campaigns
• Keyword Research
• Audience Research
• A/B Testing
• Budget Planning
• Conversion API
• Event Tracking
• Creative Testing
• Elementor
• Cpc
• UTM
• CPM

Projects

• Google Ads Keyword Research ↗
  Google Ads

  Researched commercial-intent keywords for a local-business Google Ads service page and mapped them to a conversion-focused campaign structure.

• AJAX Lead Form Tracking ↗
  GTM, GA4

  Built a dataLayer-based tracking workflow for an AJAX form so lead submissions could be captured without a page reload and mapped into conversion events.

• UrbanFit Studio — Simulated Meta Lead-Generation Campaign ↗
  Meta Ads, GTM, GA4, Meta Pixel, Conversions API, dataLayer, UTM Tracking

  Planned and simulated a lead-generation campaign with audience strategy, creative testing, a conversion-focused landing page, and event tracking for lead and engagement actions.

Courses & certifications

• Digital Marketing Course ↗ · UT Digital Media · 2026