Surendar Challa

About

SAP master data leader with 15+ years of experience across master data governance, data quality and SAP data migration from ECC/R3 to S/4HANA. Experienced in global stakeholder management, UAT leadership and AI-assisted SAP documentation and troubleshooting.

Experience

• Global Master Data Lead Analyst
  Vibrantz Technologies Inc.
  Oct 2024 – Present

  Directed end-to-end Master Data lifecycle management using SAP MDM, ensuring accuracy and consistency across Material, Vendor and Customer domains in S/4HANA and ECC. Collaborated with SMEs and functional consultants to define and validate field-level source-to-target mappings, reducing integration errors during system transitions. Executed data migration using SAP Migration Cockpit (LTMC) from R3/ECC to S/4HANA, supporting seamless system cutover with minimal business disruption. AI-Enabled Knowledge Capture: Converted recorded SAP workshops into structured decks and a 12-page process document. AI-Assisted Migration Templates: Built reusable Excel-to-Winshuttle load templates. AI-Driven ETL Troubleshooting: Diagnosed SAP BODS issues and built vendor duplicate checks. AI-Supported Governance Design: Designed PLM material status governance and drafted an SAP MDG policy framework.

• SAP MDM Support Specialist
  TruU Identity Tech Pvt Ltd
  Jun 2022 – Sep 2024

  Governed day-to-day SAP Master Data operations as MDM Super User, ensuring stability, integrity and compliance across Material, Vendor and Customer domains. Acted as Business Data Steward, partnering with SMEs to define and maintain field-level source-to-target mappings for migrations and integrations. Led UAT cycles and facilitated large-scale data imports into SAP S/4HANA using LTMC and LTMOM, maintaining data quality standards throughout ingestion.

• Lead MDM Analyst
  Ericsson India Global Services
  Aug 2020 – May 2022

  Led requirement gathering for a multinational Master Data Digital Transformation program, aligning Business and IT stakeholders across geographies. Enhanced MDM performance tools and dashboards, enabling KPI visibility and strategic decision-making.

• Master Data Delivery Specialist
  Baxter Business Solutions Pvt Ltd
  Mar 2019 – Mar 2020

  Managed PIM project deliverables, authoring comprehensive test cases covering workflows, data migration and functional scenarios. Analysed PIM datasets and validated source-to-target discrepancies as Business Analyst in a global Master Data Digital Transformation initiative.

• SAP Master Data Analyst – Data Quality & MDM
  Cargill Business Services
  Apr 2015 – Feb 2019

  Analysed large-scale datasets to identify and remediate data quality issues, designing and maintaining data quality rules using SAP Information Steward Rule Master. Facilitated large dataset imports into SAP S/4HANA using LSMW and Winshuttle, supporting multiple concurrent migration streams.

• SAP Data Migration Consultant
  Cibersites India Pvt Ltd · Netherlands
  Aug 2012 – Mar 2015

  Client: Philips. Delivered onsite in the Netherlands as part of a global SAP data migration programme for Philips, leading UAT execution and legacy-to-SAP data mapping.

• Associate / Executive – Master Data Management
  Unilever Industries Pvt Ltd
  Jun 2010 – Jul 2012

  Executed SAP MDM/ECC data validation and built data quality rules, supporting enterprise MDM migration readiness.

• Marketing Executive
  Alkem Laboratories Ltd
  Nov 2007 – Jan 2010

  Pharmaceutical sales and brand-building role prior to transitioning into SAP master data management.

Education

• 2007
  MBA – Marketing & Human Resources

  Osmania University, Hyderabad

  Marketing human resources · 2007

  Marketing human resources
• 2005
  B.Sc.

  Osmania University, Hyderabad

  Computer Science · 2005

  Computer Science

Skills

Tools / apps / platforms