Sumukh Rastogi

About

BBA (Hons.) student at Christ University specializing in Strategy and Business Analytics, with exposure to financial modelling, research methodology, and information synthesis. Has internship experience in research and analysis and freelance digital marketing consulting, with a focus on data-driven decision-making.

Experience

• Business Operations Intern — Research & Analysis
  Eternal (Zomato) · Gurgaon, India
  Apr 2026 – May 2026

  Designed and executed a structured primary research exercise, gathering data from delivery partners across Delhi NCR to inform company-wide operational analysis. Synthesised user experience data and operational observations into a coherent analytical framework, identifying recurring themes and key performance drivers. Produced a research report consolidating findings with comparative analysis and evidence-based recommendations, communicating conclusions clearly to internal stakeholders.

• Digital Marketing Consultant
  Freelance · New Delhi–NCR, India
  Apr 2023 – Jun 2025

  Conducted market and audience research for client campaigns, analysing industry trends and competitor activity to inform channel and targeting decisions. Tracked campaign performance metrics across multiple clients and synthesised results into reports with data-grounded observations and recommendations. Advised small business owners on channel selection and budget allocation, drawing on performance data to support decision-making.

Education

• Class XII
  Sarvottam International School
  Apr 2024 – Mar 2025
• Class X
  Sarvottam International School
  Apr 2022 – Mar 2023
• BBA (Hons.)
  Christ University, Bangalore (Bannerghatta Campus)
  Strategy and Business Analytics · Jun 2025

Skills

• Digital Marketing
• Data Analysis
• Market research
• Report Writing
• Financial Modeling
• Research
• Social Media Management
• Quantitative Analysis

Courses & certifications

• Digital Marketing & Social Media Management
• Microsoft Excel
• Business Analytics
• Financial Modelling

🤝 Volunteering

• Vara Foundation (NGO) · Student Volunteer · 2025

  Completed over 30 hours of community engagement work supporting local outreach initiatives. Assisted in planning activities and awareness campaigns for the foundation's programmes. Created and managed the organisation's Instagram page, designing campaign graphics and a multi-day content series to support outreach and donation efforts.