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Sudhakar Sourav

Senior Quality Analyst · Digital Marketing

Gurugram, Haryana, India

@sudhakar_sourav

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About

Dedicated digital marketing professional with nearly 10 years of experience in SEO, SEM, programmatic advertising, and campaign quality assurance across technology, hospitality, and e-commerce sectors. Known for data-driven optimization, campaign audits, and improving ROI, lead generation, and client satisfaction.

Experience

  • Senior Quality Analyst (Digital Marketing)
    Accenture
    Oct 2020 – Present

    Provided pre-launch validation and approval for Google Ads campaigns. Conducted structured audits covering keyword targeting, bidding strategies, budget allocation, and audience segmentation. Identified optimization gaps to improve CTR, CPA, and ROAS. Ensured accurate conversion tracking and analytics alignment. Collaborated in client calls to present insights and performance improvement recommendations. Designed and reviewed KPI dashboards using Looker Studio.

  • SEM Associate
    Templatolia Technologies Pvt. Ltd.
    Jan 2019 – Apr 2020
  • Digital Marketing Executive
    Super Web Technology Pvt. Ltd.
    Jul 2016 – Jan 2019

Education

  • B.A.
    R.K.K College, Purnea
    Awarded by B.N.M.U
    History · 2014
  • PGDM
    NMIMS, Mumbai
    Marketing Management

Skills

8 to 10 years 8 to 10 years Close to a decade.
Digital Marketing
5 to 8 years 5 to 8 years A long stretch - five to eight years.
Market research Campaign performance optimization
2 to 5 years 2 to 5 years Several years of experience.
Email Marketing Digital Advertising Affiliate Marketing Social Media Optimization
1 to 2 years 1 to 2 years A year or two of steady use.
Search Engine Marketing
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
XML HTML Adsense Search Console Brand Management Content Marketing Microsoft Advertising Programmatic Advertising Search Engine Optimization

Tools / apps / platforms

8 to 10 years 8 to 10 years Close to a decade.
Google Ads Google Analytics
5 to 8 years 5 to 8 years A long stretch - five to eight years.
Looker Studio
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Microsoft Office

Languages

Fluent Fluent Comfortable using it for work.
Hindi Speak English Speak

Courses & certifications

  • Google AdWords Fundamentals · Google
  • Prompt Engineering for ChatGPT
  • AdWords Search Certification · Google
  • Advance Google Analytics · Google
  • Google Digital Unlocked · Google
  • Display & Video 360 Certification · Google
  • Google Keyword Planner · Google

🏆 Achievements & awards

  • Awards for excellence in campaign execution

    Received multiple awards for exceptional contributions to digital marketing efforts.

  • Awards for quality improvements

    Recognized for exceptional performance and quality improvements.

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