About
Integrated M.Sc. student at BITS Pilani with experience in research, media projects, and leadership in student organizations. Interests span journalism, copywriting, advertising, editorial design, and policy-oriented research.
Experience
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Faculty-Guided ResearchBITS Pilani2026 – Present
Studying persuasive strategies in advertising campaigns of FMCG and exploring the femvertising narrative in advertising.
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Research InternRajasthan Solar AssociationMay 2025 – Jul 2025
Compared renewable energy financing policies and initiatives across Indian states. Reviewed policy documents and reports and prepared research summaries.
Education
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Integrated M.Sc.General Studies · May 2027
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Class XIIBirla Balika Vidyapeeth2007
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Class XBirla Balika Vidyapeeth
Skills
Tools / apps / platforms
Languages
Projects
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Impact of Toxic Positivity on Gen Z
Questionnaire-based study of emotional well-being.
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The Balancing Act
Survey-based study of co-curricular engagement, technology usage, and academic performance.
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Event Design
Created posters, social media creatives, invitations, and merchandise for Biological Sciences Association events.
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Long-form Writing
Wrote a six-page research-led piece exploring feminism, gender roles, social expectations, and common misconceptions.
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TV Bulletin
Created a television news bulletin as part of Reporting and Writing for Media coursework.
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Editorial DesignCanva
Designed the visual layout of a multi-page campus newspaper as part of a group assignment.
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Advertising & CopywritingCanva
Created print, Google Ads, and video ad projects; wrote copy for leaflets, advertisements, headlines, and taglines.
Courses & certifications
- Copywriting
- Introduction to Mass Communication
- Reporting & Writing for Media
⚽ Extracurricular activities
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Design Head, Biological Sciences Association
Led a 3-member design team, delegated design work, reviewed creatives, and managed deadlines.
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Joint APOGEE Coordinator, BITS Pilani
Led a 14-member team and coordinated events involving 560+ participants; handled logistics, volunteer coordination, and on-ground execution.