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Shalu Rawat

Digital Marketing Executive · SEO, Social Media Marketing & Meta Ads

Rohini, Delhi, India

@shalu_rawat

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About

Results-driven digital marketing professional with 5.5 years of overall experience, including 3.2+ years in digital marketing. Experienced in SEO, social media marketing, Meta Ads, local SEO, Google Analytics, WordPress management, keyword research, and creative design.

Experience

  • Digital Marketing Executive
    Akshat Rasayan · Prashant Vihar, Delhi
    Aug 2024 – Present

    Managing complete digital marketing operations, including SEO, SMM, and paid advertising. Planning, managing, and optimizing Meta Ads campaigns for lead generation and brand awareness. Designing social media creatives and marketing materials using Canva. Managing social media platforms and improving audience engagement. Performing On-Page, Off-Page, and Technical SEO to improve website rankings and organic visibility. Conducting keyword research and implementing SEO strategies based on business requirements. Managing Google Business Profile (GMB) and Local SEO activities.

  • Digital Marketing Executive
    Softsolvate · Rohini, Delhi
    Apr 2024 – Aug 2024

    Executed On-Page SEO optimization and backlink-building strategies. Managed Social Media Marketing and Meta Ads campaigns. Worked on video editing and digital content creation. Implemented Local SEO strategies to improve online visibility. Conducted keyword research and supported overall SEO activities.

  • Digital Marketing
    Digisagar Pvt. Ltd. · Delhi
    Jan 2023 – Mar 2024

    Performed On-Page SEO and backlink-building activities. Managed social media platforms and digital advertising campaigns. Created video content and handled Meta Ads activities. Supported website SEO and online visibility initiatives. Assisted with content and social media management.

  • Back Office Assistant cum Admin Coordinator
    Kanodia Technoplast Ltd. · Shalimar Bagh, Delhi
    Nov 2021 – Dec 2022

    Managed daily reports, MIS, and data records. Handled administrative tasks and internal coordination. Managed incoming calls and internal communication. Maintained records and supported day-to-day office operations.

Education

Skills

2 to 5 years 2 to 5 years Several years of experience.
SEO Local SEO WordPress CMS Keyword Research Creative Direction Social Media Marketing
1 to 2 years 1 to 2 years A year or two of steady use.
Video Editing Content Creation
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Lead Generation Backlink Building Digital Advertising

Tools / apps / platforms

2 to 5 years 2 to 5 years Several years of experience.
Canva Google Business Profile
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Semrush Meta Ads WordPress Google Analytics Google Search Console Google Keyword Planner Moz search engine optimization SEO

Languages

Native / Bilingual Native / Bilingual Their first language, or as strong as one.
Hindi Speak
Fluent Fluent Comfortable using it for work.
English Speak

Projects

  • Digital Marketing Projects
    SEO, Social Media Marketing, Meta Ads, WordPress, Google Analytics, Canva

    Worked on digital marketing, SEO, social media, advertising, website visibility, and content-related projects for various businesses and organizations including Career Launcher, VR Tutorials, Sampoorna Institute of Higher Education, Photo Shoot Agency, Perth Taxi Booking, AdCliq, Akshat Rasayan, Eximstation, Chemolorganisys, Tannic Acid Manufacturer, Prakritik Paint, and Hedron FMCG.

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