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Sanskriti Babbar

BSc Clinical Psychology student · Digital Strategy and Brand Growth

Faridabad, Haryana, India

@sanskriti_babbar

0 followers

🎓 BSc Clinical Psychology at Amity University, Noida · Graduating 2028

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About

BSc Clinical Psychology student with hands-on experience in digital strategy, audience engagement, brand positioning, and research across fitness, automotive, sports, and mental health brands. Interested in product growth, consumer insights, product marketing, digital strategy, and business innovation.

Experience

  • Digital Content Strategist
    Private Clinical Psychology Practice
    2024 – Present

    Develop digital content strategy for an evidence-based psychology practice in collaboration with a licensed clinical psychologist. Translate complex topics including CBT, attachment theory, and trauma responses into accessible short-form content for public audiences. Apply behavioural insight to hooks, captions, calls to action, and content structure to support audience engagement and trust. Balance audience growth objectives with ethical communication standards for mental health content.

  • Clinical Psychology Intern
    Metro Hospital and Heart Institute, Faridabad
    May 2026 – Jul 2026

    Observed psychiatric consultations and patient flow in an OPD setting under the supervision of a psychiatrist. Observed case discussions, basic history taking, mental status examination processes, symptom monitoring, and doctor-patient interaction. Gained exposure to psychoeducation, medication adherence discussions, confidentiality, professional communication, and referral procedures.

  • Social Media Manager Intern
    GK Fitness Professional · New Delhi
    Feb 2025 – Jul 2025

    Planned and executed weekly content calendars across Instagram Reels, Stories, and static posts. Produced trainer-led promotional content aligned with brand voice and community interests. Used polls, Q and A features, and countdowns to increase audience interaction and community engagement.

  • Freelance Social Media Manager
    Anytime Fitness
    Jan 2025 – Jul 2025

    Managed daily content planning across educational fitness content, local branding, and audience-focused communications. Built a consistent visual identity across colour, typography, messaging, and content style to strengthen local brand positioning. Developed content designed to support local awareness, engagement, and walk-in enquiries.

  • Content Creator and Strategy Lead
    Infinite Coatz and Infinite Carz
    Jan 2025 – Jul 2025

    Built two Instagram pages from scratch by developing brand identity, visual style, content pillars, and launch content. Translated technical nano coating and car detailing concepts into accessible content for non-technical audiences. Developed hashtag and SEO strategies to improve discoverability among local customers and car enthusiasts.

  • Social Media Content Intern
    Sportgram
    Jul 2024 – Nov 2024

    Produced 5 to 7 daily pieces of sports content including Reels, Stories, and memes with rapid turnaround. Monitored trends across Twitter/X, Instagram, and YouTube to identify viral moments and convert them into timely content. Produced an organic Reel that reached 3M+ views without paid promotion or influencer support.

  • Research Intern
    Skillvire Organisation
    2024 – 2024

    Evaluated psychology manuscripts for publication readiness, including literature review structure, APA referencing, and alignment with research objectives. Synthesised findings across multiple studies into structured literature summaries under academic supervision. Prepared an independent psychology research paper for potential peer-reviewed publication under faculty guidance.

Education

  • BSc Clinical Psychology
    Amity University, Noida
    Clinical Psychology · 2024 – 2028
  • Class 12
    Eicher School, Faridabad
    Humanities · 2022

Skills

2 to 5 years 2 to 5 years Several years of experience.
Copywriting Content Strategy Digital Marketing Behavioral research
1 to 2 years 1 to 2 years A year or two of steady use.
Literature Reviews Research and Analytics
6 to 12 months 6 to 12 months Most of a year behind them.
SEO Brand Identity Community Management
3 to 6 months 3 to 6 months A few months of practice with it.
Trend analysis Social Media Analytics
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Statistics Audience Research Brand positioning Visual Storytelling

Tools / apps / platforms

1 to 2 years 1 to 2 years A year or two of steady use.
Instagram
3 to 6 months 3 to 6 months A few months of practice with it.
YouTube
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Canva Google Workspace software

Languages

Native / Bilingual Native / Bilingual Their first language, or as strong as one.
Hindi Speak
Fluent Fluent Comfortable using it for work.
English Speak

🏆 Achievements & awards

  • Generated 3M+ organic views on a single Reel for Sportgram
  • Built 4 brand pages from scratch across fitness, automotive, and mental health niches
  • Managed 5+ accounts across different industries while completing a full-time undergraduate degree

🤝 Volunteering

  • Sankalp NGO · Community Teaching Volunteer · 2024

    Delivered structured educational sessions to underserved youth and adapted communication style and pacing to different age groups.

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