Saleh Mahmoud

About

FMCG sales leader with 16+ years of experience across Saudi Arabia and Egypt, managing Modern Trade, Traditional Trade, Key Accounts, Wholesale, and Pharmacy channels. Experienced in sales planning, distribution growth, forecasting, P&L follow-up, KPI monitoring, customer development, negotiation, and team coaching.

Experience

• Unit Sales Manager – Modern Trade
  Arabian Trading Supplies
  May 2025 – Present

  Lead and manage a team of 22 sales professionals across the Modern Trade channel in the Mecca region. Develop and execute sales plans to achieve revenue targets and expand market presence across 25+ SKUs. Manage a multi-brand food and non-food portfolio, including California Garden, Pinar, Ahmed Tea, American Garden, Capri Sun, Energizer, Eveready, Himalaya, Enchanter, Emami, Cream 21, and other brands. Handle P&L follow-up, sales forecasting, and monthly business reviews with senior management. Negotiate with category managers to improve product distribution and shelf share.

• Unit Sales Manager – Traditional Trade
  Arabian Trading Supplies
  Nov 2023 – Apr 2025

  Directed administrative and sales operations for the Traditional Trade unit. Monitored unit KPIs and selected, coached, and retained team members to support business goals. Established work standards and performance monitoring processes that improved productivity by 15%+. Achieved and exceeded annual sales targets through market coverage and customer development.

• Sales Supervisor – Supermarket (Food & Non-Food)
  Arabian Trading Supplies
  Jan 2019 – Oct 2023

  Supervised daily team operations, market coverage, team preparation, and training. Managed sales follow-up, target achievement, and new product introductions. Prepared daily and monthly sales reports and performance analyses. Expanded the supermarket customer base and improved numeric distribution.

• Sales Supervisor – Pharmacy (SPC)
  Arabian Trading Supplies
  Dec 2017 – Dec 2018

  Managed pharmacy channel and SPC accounts for personal care and wellness brands, including Himalaya, Himani, and Enchanter. Improved team performance through coaching and optimized market coverage. Supported sales goals through merchandising and customer relationship management.

• Sales Representative
  Arabian Trading Supplies
  Sep 2016 – Nov 2017

  Managed Traditional Trade and Wholesale coverage, developed customer relationships, and worked toward monthly sales targets.

• Sales Representative – Retail & Wholesale
  Edita Food Industries Co. · Egypt
  2013 – 2016

  Sold and expanded distribution of the Edita snack portfolio, developed the customer base, and pursued sales targets.

• Sales Representative – Retail Division
  Cairo Oil and Soap Company · Egypt
  2011 – 2013

  Built a foundation in FMCG direct sales and customer relationship management.

Education

• 2011 SC
  Bachelor's Degree

  Suez Canal University

  Management Information Systems (MIS) and Business Administration · 2008 – 2011

  Management Information Systems (MIS) and Business Administration · 2008 – 2011

Skills

Tools / apps / platforms

Languages

Courses & certifications

• Edita Sales Course · Edita · 2016
• Human Resource Diploma · 2015
• Microsoft Office Course · 2014